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logo","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":2.088607594936709,"src":"/static/5db920485635d718b556d16931cdc9a2/3ea03/Untitled-design-51.png","srcSet":"/static/5db920485635d718b556d16931cdc9a2/3ea03/Untitled-design-51.png 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href=\"https://edge45.co.uk/services/content-marketing/\">Content Marketing</a></li>\n<li><strong>Location:</strong> London</li>\n<li><strong>Challenge:</strong> Increase organic visibility and generate more high-quality leads</li>\n<li><strong>Case study time period:</strong> One year</li>\n</ul>\n<p>Spin is a creative-first, global social media marketing agency premium global brands like Five Guys, Fortnum &amp; Mason, Red Bull with everything from day-to-day social management and content creation to campaign strategy, paid activity and influencer marketing.</p>\n","removePaddingLeftRight":null},{"__typename":"WpCaseStudy_AcfPagebuilder_PageBuilder_CaseStudyQuotation","labelHeading":null,"personPhoto":{"altText":"MAX WHICHER seo CASE 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search visibility for desirable terms such as ‘Social Media Agency’, due to underdeveloped SEO and content architecture, fragmented user journeys, incomplete tracking and weak technical foundations.</p>\n","textimagebutton":{"textimagebuttontext":null,"textimagebuttonlink":null}},{"__typename":"WpCaseStudy_AcfPagebuilder_PageBuilder_BasicTextBlock","addDividerLine":null,"removeBottomMargin":null,"text":"<h2>Our Approach</h2>\n<p>We focused on four core areas: Expanding the site around high-intent demand, improving the relevance and quality of key pages, strengthening reporting and technical foundations, and building off-page authority.</p>\n<h3>Expanding the site around high-intent demand</h3>\n<p>Our initial research identified a high number of potential transactional pages that would enable Spin to rank for high-intent searches representing more than 13,400 searches per month.</p>\n<p>We expanded the website with new service pages (Influencer Marketing, Community Management), social platform pages (Instagram Marketing, Social Strategies for TikTok) and sector pages (Health &amp; Wellness Social, Fashion and Beauty Social Strategies), each designed to meet a specific search intent and appeal to a particular audience rather than relying on generic service copy.</p>\n<p>This created a much deeper body of relevant content around social media marketing, strengthening the overall topical relevance of the website and supporting improvements for its core commercial terms.</p>\n<p>Alongside the new pages, we improved page structure across the site by adding:</p>\n<ul>\n<li>Clearer CTAs</li>\n<li>Relevant case studies</li>\n<li>Service benefits</li>\n<li>Trust signals</li>\n<li>FAQs</li>\n<li>More in-depth service information</li>\n</ul>\n<h3>Strengthening reporting and technical SEO</h3>\n<p>We set up Google Tag Manager (GTM) and Google Analytics 4 (GA4) so we could deliver comprehensive performance insights on lead engagement quality and other supporting metrics to ensure we were fully held to account for delivering commercial value.</p>\n<p>We followed this with an ongoing programme of technical improvements to create a stronger foundation for organic growth.</p>\n<p>This included:</p>\n<ul>\n<li>Optimising page titles, H1s and meta descriptions to better align key pages with relevant search demand and improve their click-through potential.</li>\n<li>Fixing broken pages and implementing redirects where appropriate to preserve existing relevance and authority.</li>\n<li>Strengthening internal linking to make sure both users and search engines could navigate the site properly.</li>\n</ul>\n<h3>Building topical authority and thought leadership</h3>\n<p>We introduced informational content to expand topical relevance, create stronger internal links to commercial pages, and build confidence among prospective clients.</p>\n<p>This included their search-led pieces like a guide to social media posting frequency, as well as timely pieces that responded to industry trends such as healthy social media habits.</p>\n<p>Content planning also shifted to focus more deliberately on material for CMOs and C-suite decisionmakers, recognising that the people making buying decisions often need a different level of detail from those carrying out the initial research.</p>\n<h3>Increasing off-page authority</h3>\n<p>We combined quick-win link acquisition with longer-term authority building to strengthen Spin&#8217;s external signals across a wider range of sites.</p>\n<p>This ranged from directory placements, journalist requests and reclaiming unlinked brand mentions to university and alumni outreach and industry PR.</p>\n<p>Through this we gained links from universities in Salford, Manchester and Canterbury.</p>\n","removePaddingLeftRight":null},{"__typename":"WpCaseStudy_AcfPagebuilder_PageBuilder_BasicTextBlock","addDividerLine":null,"removeBottomMargin":null,"text":"<h2>Results</h2>\n<ul>\n<li><strong>Consistent top 5 ranking for ‘social media agency’</strong></li>\n<li><strong>+1,910% tracked search visibility</strong></li>\n<li><strong>+520% rankings on page 1–2</strong></li>\n<li><strong>+71% organic users YoY</strong></li>\n<li><strong>+123% good-quality leads YoY</strong></li>\n</ul>\n<p>&nbsp;</p>\n","removePaddingLeftRight":null},{"__typename":"WpCaseStudy_AcfPagebuilder_PageBuilder_BasicTextBlock","addDividerLine":null,"removeBottomMargin":null,"text":"<h2>Keyword ranking improvements for Spin</h2>\n<table width=\"602\">\n<tbody>\n<tr>\n<td width=\"283\">Keyword</td>\n<td width=\"66\">Country</td>\n<td width=\"57\">Volume</td>\n<td width=\"119\">Previous position</td>\n<td width=\"76\">Current position</td>\n</tr>\n<tr>\n<td width=\"283\">social media agencies</td>\n<td width=\"66\">GB</td>\n<td width=\"57\">500</td>\n<td width=\"119\">7</td>\n<td width=\"76\">1</td>\n</tr>\n<tr>\n<td width=\"283\">social media photographers</td>\n<td width=\"66\">GB</td>\n<td width=\"57\">20</td>\n<td width=\"119\">6</td>\n<td width=\"76\">1</td>\n</tr>\n<tr>\n<td width=\"283\">social strategy agency</td>\n<td width=\"66\">GB</td>\n<td width=\"57\">10</td>\n<td width=\"119\">8</td>\n<td width=\"76\">3</td>\n</tr>\n<tr>\n<td width=\"283\">social media firms</td>\n<td width=\"66\">GB</td>\n<td width=\"57\">150</td>\n<td width=\"119\">10</td>\n<td width=\"76\">6</td>\n</tr>\n<tr>\n<td width=\"283\">social media agencies london</td>\n<td width=\"66\">GB</td>\n<td width=\"57\">250</td>\n<td width=\"119\">4</td>\n<td width=\"76\">1</td>\n</tr>\n<tr>\n<td width=\"283\">social media marketing firm</td>\n<td width=\"66\">GB</td>\n<td width=\"57\">250</td>\n<td width=\"119\">7</td>\n<td width=\"76\">6</td>\n</tr>\n<tr>\n<td width=\"283\">social advertising agencies</td>\n<td width=\"66\">GB</td>\n<td width=\"57\">100</td>\n<td width=\"119\">8</td>\n<td width=\"76\">7</td>\n</tr>\n<tr>\n<td width=\"283\">social network marketing company</td>\n<td width=\"66\">GB</td>\n<td width=\"57\">150</td>\n<td width=\"119\">6</td>\n<td width=\"76\">5</td>\n</tr>\n<tr>\n<td width=\"283\">media marketing agencies</td>\n<td width=\"66\">GB</td>\n<td width=\"57\">150</td>\n<td width=\"119\">7</td>\n<td width=\"76\">6</td>\n</tr>\n<tr>\n<td width=\"283\">social media agencies in london</td>\n<td width=\"66\">GB</td>\n<td width=\"57\">150</td>\n<td width=\"119\">Not ranking</td>\n<td width=\"76\">12</td>\n</tr>\n<tr>\n<td width=\"283\">marketing company social media</td>\n<td width=\"66\">GB</td>\n<td width=\"57\">100</td>\n<td width=\"119\">Not ranking</td>\n<td width=\"76\">8</td>\n</tr>\n<tr>\n<td width=\"283\">snapchat marketing agency</td>\n<td width=\"66\">US</td>\n<td width=\"57\">90</td>\n<td width=\"119\">Not ranking</td>\n<td width=\"76\">2</td>\n</tr>\n<tr>\n<td width=\"283\">social media photography agency</td>\n<td width=\"66\">US</td>\n<td width=\"57\">70</td>\n<td width=\"119\">Not ranking</td>\n<td width=\"76\">6</td>\n</tr>\n<tr>\n<td width=\"283\">social media marketing agencies 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