As SEO practitioners, we have witnessed the many shapes and forms Google Ads has taken over the years.
Its interface and nature has changed massively, from colourful and clearly labelled ads to those barely distinguishable from organic results we see in 2019.
Searchers are becoming evermore savvy to ads, and many actively avoid them. Rather, they seek out organic results as they are widely regarded as being the more trustworthy source, and rightfully so. However, Google has billions of dollars worth of revenue resting on ad clicks and therefore has gotten rather creative in order to maintain their click-through rate.
Depending on your stance, this timeline either represents 19 years of creative innovation, or 19 years of Google pulling the wool over searcher’s eyes. Either way, we think it’s important for searchers to be able to distinguish between high quality, authoritative content and paid ads. Enjoy.