Without an ecommerce SEO strategy, 49% of prospects using Google to discover new products won't find you.

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Why SEO is important for Ecommerce

Your ecommerce site is your shop front – if you’re not driving people towards it, you’re not going to make sales. And when you consider that ecommerce sales are growing at a rate of nearly 10% a year, that’s a lot of potential revenue you could be missing out on.

Our ecommerce SEO experts can optimise your retail website to help attract more users – whether you’re using Shopify, WooCommerce, Wix or another ecommerce platform.

A Retail SEO Agency for ecommerce sites can also improve brand awareness by helping you to rank for high volume, non-branded commercial keywords. And the beauty of ecommerce SEO is you’re laying the foundations for long term, sustained traffic growth as part of a wider technical SEO and content marketing strategy.

A fully optimised ecommerce site will deliver new audiences to the right pages – whether that’s a top-level category, product page or informational content to help them on their shopping journey.

Colm Docherty, Founder of Edge45®

Ecommerce SEO vs SEO

Ecommerce SEO differs from regular SEO in that it focuses on making your chosen platform work for you in search.

Ecommerce SEO focuses on making your product pages and category content rank in search. This means initially focussing on more commercial keywords that have a higher conversion intent.

With ecommerce SEO you might also focus on website hierarchy and URL more than regular SEO.

This is due to the high number of product pages and making sure that both users and Google can find the right products in the right categories.

A bit about Amazon

While not strictly an ecommerce CMS platform, many online retailers use Amazon – and to a lesser extent sites like Etsy and eBay – alongside their own websites. Like any online store, these sites can also be optimised for SEO as you have control over your content.

Our team has helped major international brands improve their online presence and search visibility within the Amazon ecosystem. Speak to us if you want to see your products rank better on Amazon.

Why choose Edge45®

As an ecommerce SEO firm, we have spent the last 15 years working with dozens of ecommerce clients on a range of online retail platforms making us one of the most successful retail SEO agencies in the UK.

We’ve provided ecommerce SEO services for personalised gift sellers, luxury diamond retailers and famous breweries. And one thing has remained true throughout – our ecommerce SEO strategy has directly improved sales.

You’ll get a dedicated ecommerce SEO consultant to lead your project. They will know how to make all ecommerce platforms work for you to drive new traffic. We can work with the current set up or adapt the code to provide you with the retail website you need.

The beauty of choosing an ecommerce SEO agency is that we have a breadth of knowledge to cover all aspects of your site and the shopper’s journey – from making sure your website is technically sound to providing the kind of EEAT content that will reassure shoppers your site can be trusted.

Our ecommerce SEO process

At Edge45®, our ecommerce SEO strategies will help you to optimise your full product range, provide steady growth in traffic and revenue over months and years, and help you remain visible in Google’s everchanging landscape.

With every new ecommerce SEO client, we go through a thorough onboarding process that involves technical audits, content audits, in-depth discussions on your business priorities and getting access to your CMS, analytics and other tools and platforms. These all help us form your unique ecommerce SEO strategy.

Meet Our Ecommerce SEO Consultants

Here at Edge45®, we have a number of ecommerce SEO consultants with a range of ecommerce SEO experience ranging from small, local businesses to large blue chip nationals. This ecommerce SEO knowledge has been learnt over years working at a range of large Digital Marketing agencies including Search Laboratory, Jaywing, Blueclaw, Stickyeyes and more. Our consultants combined ecommerce SEO expertise means whatever your industry, whatever your product, whatever your size, we have the relevant experience to help you increase your sales, revenue, average order value and more.
Find out more about our team

Our ecommerce SEO services

  • Full Website Audits

    We will check your ecommerce site’s technical set up, content quality and ability to convert. This could be how you’re organising products, what’s on your category pages or what messaging you have regards returns and delivery.
    Find out more
  • Keyword Research

    We’ll carry out full keyword research looking at what you’re currently ranking for, key terms around your core product offerings, and what you competitors are ranking for. We’ll develop an ecommerce content strategy using these findings as a guide.
    Find out more
  • CRO

    Once we’ve driven people to your site using our SEO tools, we also want to help them to convert easily. We’ll look at conversion rate optimisation to make the journey from discovery to purchase a smooth one and maximise sales for you.
    Find out more
  • Strategy

    All of the above findings will be developed into a strategy including easy to understand recommendations and actionable advice that will get your online store ranking quickly.
    Find out more

Ecommerce platforms

Which ecommerce platform you choose depends on your needs as a retail business. We’ve worked with pretty much every single one – and know which work best from an SEO point of view. Here are a few of the most popular:

  • Shopify: Hugely popular with a simple set up and the ability to add apps for a variety of uses. Has some limited SEO features you can adjust such as meta details, tags and URLs but any Shopify SEO company worth it’s salt will help you get the most out of the platform. Some SEO features are automated such as canonical tags and sitemaps. As Shopify seo experts, we know how to work with the themes and code to make Shopify work for you.
  • Wix: A popular and easy to use ecommerce platform, Wix includes SEO features likes robot.txt editors, structured data markup, URL customisation and bulk 301 redirects.
  • WooCommerce: Built as a plug in for WordPress to transform it from a CMS to an ecommerce platform. It brings with it the SEO benefits of WordPress, but it also allows you to better optimise URLs, add SEO value to product slugs, and enable breadcrumbs.
  • Squarespace: Aimed at providing users with easy design tools, it also comes with built-in technical SEO features like easy de-indexing of pages, xml sitemap generation, and mobile optimisation.
  • BigCommerce: Fast growing ecommerce platform that provides out-of-the-box online retail solutions. Basic packages are available but the customisation options to make it great for online retail SEO.
  • Adobe Commerce: Formerly known as Magento, this highly technical platform can be adapted well for retail SEO thanks to an array of customisable features and third party apps – but it’s not for beginners.
  • Prestashop: This French-based ecommerce platform is useful if a little difficult to use. It boosts its ecommerce SEO credentials with a good selection of tools and apps – but they come at a cost.
  • Opencart: This ecommerce SEO platform is lightweight and fairly easy to use. The SEO features are available through extensions to change URLs and easily generate sitemaps.

Some of the Ecommerce Platforms We Optimise for SEO

Developing an ecommerce strategy

An ecommerce SEO strategy touches on a number of aspects of your website – from the website hierarchy to supporting informational content.

Our team of ecommerce SEO experts will develop a unique strategy based on your needs. Not every online retailer has the same needs – some are looking to sell a handful of high value products, while others need sheer volume.

And we don’t just stop at SEO – our ecommerce strategies consider all aspects of your audience’s needs including:

  • CRO to improve your conversion rate
  • EEAT to provide reassurance content and build trust
  • Tone of voice to make you stand out in a crowded digital marketplace
  • Digital PR and content marketing to boost brand awareness

Ecommerce FAQs

What is SEO in eCommerce?

Ecommerce SEO is much like any other SEO – but it applies to ecommerce platforms. It means your online shop will be optimised for search to help it target high value, commercial terms and direct users to the right pages.

Which eCommerce platform is best for SEO?

It depends on your needs. Some like Squarespace are good for those just starting their ecommerce journey while WooCommerce is best for people who have a mature WordPress site and want to build their ecomm presence. Talk to us about migrating your website to the right platform for you.

How do you SEO my eCommerce website?

There are a number of ways to improve the SEO of your retail website – from simply copy improvements to more technical fixes around hierarchy and robot.txt. The best way to find what needs improving is through a technical SEO audit.

Is SEO worth it for eCommerce?

Yes. SEO builds audiences and helps people who are searching for products you sell to find your website.

Which SEO is better WordPress or Shopify?

Both have their benefits – WordPress is great for setting up simple websites but struggles as an ecommerce platform without plugins. Shopify is built specifically for ecommerce sites and can integrate a number of other apps such as email.

Like what you see?
So do others – We are rated 5/5 by 22 different Ecommerce SEO clients and counting.

Click here to see our 22 ✪✪✪✪✪ Google Reviews.

Contact our ecommerce SEO team today