Profits: More Than A Mere Vanity Metric
Basco had been approached by agencies offering seo services in the past, so they were aware of search engine optimisation services, but had been put off by the blinkered approach those agencies had.
“Their sole focus was keyword rankings. I got the concept: ranking higher = more site visits, but felt this was the only KPI those SEO agencies were interested in.
None of them mentioned the word every business owner is absorbed with: profits!
I wanted to know how to create and increase profit online…not one of the agencies we spoke to understood that”.
Fortunately, Basco found Edge45® through a personal recommendation and they were astounded by the stark contrast our approach had when compared to other agencies. Finally, an agency with a profit-led SEO strategy!
“Edge45® impressed us from the start. Their focus wasn’t just traffic, traffic, traffic. It was more nuanced. They cared about the visitors that landed on our site, explored what happened once they were there and, ultimately, maximised conversions.”