Be Found, Be Trusted
“Our trade offering via Champagne Warehouse was built up through years of hard graft, building and developing relationships, and we didn’t really need a website.
We knew that for a B2C offering, however, a website would be crucial, and duly had one built. What we didn’t appreciate was that for people to visit it, it needed to be easily found online.”
Despite having an e-commerce site built on the popular Shopify platform, The Fizz Company’s online presence was lacking in a few key areas.
Possibly the biggest hurdle they had to overcome was the size of their already established competitors and their respective reputations. Companies such as Virgin Wines, Amazon, Drinks Direct, Tanners, Aldi, and more where all vying for the same audience.
The Fizz Company, at that time, had very little in the way of high-quality ranking positions on page one to drive traffic, and their value proposition was unclear to those who did manage to land on their site.
“We had a great brand, passion, and products that we believed in, but no one knew about it or understood what we were about.”