A technical SEO audit looks at your website’s technical health and how that impacts its ability to rank for keywords. It will check that your site is optimised for all types of search engines. A technical SEO audit can cover a range of website factors such as:
These are just some of the areas a technical SEO audit might cover. We will also look at the fine details such as crawl errors, robot.txt, hreflang errors, canonical tags, pagination, parameter handling and more.
At Edge45, technical SEO is what we do. Day in, day out. And at the core of that service is our technical SEO audit. Our 200-point audit is run for all clients to help discover a website’s overall health, allowing us to provide a roadmap to success.
Our technical SEO audit service has been used with countless clients – from national ecommerce companies to specialist B2B firms. We can adapt our audit to suit your website – whether you’ve got 10 pages or 10 million pages.
And we’ll present the results back to you in an easy-to-understand way with clear and measurable actions to help restore your website’s health.
Our expert technical SEO audit team have been auditing websites for the past 15 years. And our technical SEO audit has adapted and evolved as Google has moved the goalposts. But at its core, we look at what makes websites work – for you, for Google and for your audience.
We use a 200-point technical site audit covering all technical aspects of your website that could impact its ability to rank and drive important organic traffic.
We use a variety of technical SEO audit tools including:
Our expert technical SEO team also carries out manual checks to your site to provide you with our advanced technical SEO audit.
Once we have access to your website, we’ll usually ask for access to your analytic tools such as Google Analytics and Google Search Console. Using a combination of these tools and our manual checks, we’ll go through our checklist to find and record any technical issues.
This list of fixes discovered through our website technical audit is run through our P.I.E. scoring system:
This provides us with a “website health” score we can use to benchmark technical health and report against. Using the above scoring system, we group the fixes and recommendations into categories: Quick Wins, High-, Medium-, or Low-priority.
As a client, an easy-to-follow technical SEO audit report will be presented back to you looking at what needs to be done over an agreed time period – usually the next 3-6 months. Each action will have an owner, whether that’s the team at Edge45, a third party developer or someone in your internal team.
A website is a big beast – often with tens of thousands of pages, redirects, ever-changing menus and more. You need to keep on top of its technical health.
While many companies might have someone in charge of the website, they might not have the SEO skills or the free time to carry out a full audit.
A technical SEO audit helps pull all these issues and fixes into one easy-to-action output. We can help you to find those quick wins that could push your pages on to page one or discover some more fundamental issues that are blocking Google from crawling your website successfully.
You’ll get a plan that you can implement to help Google better understand your website, make crawling more efficient, help resolve indexing issues, and improve your core web vitals.
The team’s digital marketing skills are second to none. We have such confidence in all their technical SEO advice, and we are already seeing great improvements through our marketing strategy thanks to Edge45®!
It will look at everything from your H1s to redirects, from core web vitals to pagination. Call us to discuss our full 200-point technical SEO audit.
Once we have carried out the technical audit, we analyse the results. Some actions might need to be implemented right away while others are lower priority. We use SEO analysis to make the audit results into an action plan that suits you.
We usually carry out our tech SEO audit in the first month. The audit itself can take a week to run, then we need to analyse the results.
How big and complex is your website? Usually, we include the technical audit as part of an SEO retainer, so it is costed into that. But if you just want the audit and results, we can quote you a price based on the size and complexity of your website.
If you’re having issues with your website’s ranking and you can’t understand why, then a quality and thorough technical SEO audit is vital – especially if you don’t have anyone with SEO skills in your team.
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