Jo is our dynamic and infinitely cheery Managing Director. With her boundless energy and ambition, she continues to steer our agency onwards and upwards.

Her key responsibility is to ensure that all Edge45® clients are getting the biggest bang for their bucks. She does this by ensuring the work of the wider team is nothing short of exceptional.

Jo will use her vibrant personality and 15 years’ worth of digital know-how to find the best opportunities for your business and keep you smiling like a Cheshire Cat.

Renowned for her resilience and ability to listen, she will quickly get in sync with your company goals, before unearthing both quick wins and new avenues to explore. During her career Jo has helped all manner of public and private sector businesses to achieve the impossible. It’s all in a day’s work.

“There is nothing I love more than spending time with our clients, getting to know them and learning what makes them tick. Client trust means the world to me and I am certain the trust we earn with our clients goes a long way towards the results we get for them.”

Mike is our esteemed, amiable, and highly astute Performance Director. With over 14 years of agency-side experience and a colossal knowledge of all things SEO, he is responsible for ensuring we achieve exceptional results for each and every client.

After learning and fine tuning his craft at two of the biggest digital marketing agencies in Leeds, Mike joined Edge45® in the summer of 2020. He has since played a crucial role in developing the team and taking our client strategy and service offering to another level.

Away from work, Mike is a family man and sports enthusiast. A former college basketball player, he now keeps fit with early morning gym sessions and five-a-side football (and chasing after his son, Raffi)!

“Looking back on my career to date, I’ve been fortunate to have had a team around me that has consistently pushed me to be better and not settle for what we have in front of us. Looking forward, this same mentality is instilled within the team to go out of their comfort zone and strive to achieve more.”

“The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty.”

James is our Senior SEO Manager and master digital strategist. Sharp as a tack and cool as a cucumber, he never fails to endear himself to both clients and colleagues alike.

With a degree in Business & Marketing under his belt, James went on to climb the ranks at a leading SEO agency in Leeds. Over the course of a decade, he clocked up a huge amount of experience and learnings whilst running SEO campaigns for a range of big-name brands.

James’ role at Edge45® is to impart this wealth of knowledge to our SEO Leads and help them to deliver incredible results for the clients they look after, as well as for his own.

Away from the office, James is kept very busy raising two young children, but he also finds time to indulge in his lifelong love of tennis. He’s also a keen gamer with Final Fantasy being his all-time favourite.

“It’s our job to understand our client’s main objectives for their website, then take a step back and calculate the most efficient way to achieve it. It’s this strategic side of SEO in particular that I get a great buzz from.”

‘Content is king.’

Jonathan is our Senior Content Strategist and a strong believer in the power of words to engage, entertain, and entice.

He has worked as a content editor in digital search for 8 years, leading the content strategy on Drum and UK Search Award winning projects along the way.

During his time as a senior editor in a Leeds SEO agency, he worked with multinational brands, high street financial institutions, and major pharma firms.

Jonathan’s new role at Edge45® will see him impart his content marketing skills and experience to the growing team, as well as our range of growing clients.

Outside of office hours, Jonathan loves to write – if he can find time (his three kids also take up a big chunk of his leisure time). He’s also a keen Newcastle fan and “plays” football with other equally fit dads in York.

“As we move towards an ever more digital world, how a client presents themselves to current and potential customers is key.  Words matter – whether they help Google discover you, keep people stuck on your website or encourage them to make the purchase.”

“I came here to do two things, drink tea and optimise, and I just finished my tea.”

Jonathon, or “Jono” as you may come to know him, is our resident wordsmith and content strategist. As well as a degree in journalism, he has 9 years of client-side experience, as well as 3 years here at Edge45®. During his career, he has marketed all manner of products and services, ranging from electronics and scientific testing to holiday parks and clerical shirts.

He combines his love of writing engaging copy with a sound knowledge of SEO, to craft content that drives traffic and resonates with readers. No matter what your niche industry is, Jono will identify big opportunities for your site and grab them with both hands.

Outside of work, Jono is a sports nut, film nerd and family man. Much of his free time is spent wrestling his glasses back from his baby daughters, watching football and touring national trust sites.

“I’m an eternal optimist and I get a buzz from creating things. Fuelled mostly by biscuits, I like my workdays to run at one hundred miles an hour.”

“Whether you think you can, or you think you can’t – you’re right.”

Ofe is an instinctive writer, storyteller and content creator. Her urge to create with the written word arose early, writing her very first page of fiction at the age of just 7.

It’s since grown into a burgeoning professional writing career that spans journalism, editing, copywriting and marketing communications. She loves telling stories – and believes strongly in the power of storytelling and the amazing effect it can have on people and brands.

This zeal is what she pours into her role as a Copywriter at Edge45® – utilising storytelling to bring client’s ideas to life and influence target audiences to take desired actions.

In her 8 years of professional experience in the content creation industry, she has delved into content writing of every kind including, scriptwriting, UX writing, web writing, news writing, fiction writing and more.

Ofe is also an aspiring author with stories in multiple genres, including her favourite – sci-fi. When she is not spinning words like a spider with its webs, Ofe can be seen drawing, painting or building miniature houses with recycled paper.

“Writing to me is like coffee to caffeine enthusiasts. The feeling I get when I see a blank page ready to be filled with words is truly sublime.”

“Whatever I do, I always strive to give 100%…unless I’m giving blood.”

Bron is our witty, coffee powered SEO Lead, with expertise in both the content creation and technical aspects of SEO. After completing a degree in psychology, she built up six years of search experience at big brands such as Yell and Mainline Menswear, before joining Edge45®.

Her wicked sense of humour regularly raises a smile in meetings but Bron is also very good at getting serious and translating the more complex aspects of SEO into layman’s terms. Through her past experiences, advising on all manner of websites, she has a firm grasp on what it takes to boost your site’s rankings and always works tirelessly to achieve that.

Outside of work, Bron holds her own in our intense Mario Kart races. She also enjoys knitting socks, painting landscapes (badly) and feeding the neighbourhood pigeons.

“My degree was all about the way people think and the same can definitely be said about the world of marketing and SEO. Taking the time to understand the intent and thought process behind your audience’s search terms is a fundamental part of what we do.”

“It is good to have an end to journey towards; but it is the journey that matters in the end”

Having travelled across the globe from her home country of the USA to teaching in South Korea, Katie brings masses of wisdom and life experience to her SEO Executive role.

Years of customer service experience has crafted an uncanny ability to get inside the customer mindset which Katie uses to hone and perfect the value proposition of our client’s websites to maximise website visits and conversions.

In her spare time, Katie enjoys knitting and working on her writing whilst simultaneously attempting to grow vegetables in her sitting room (with varying levels of success). Katie also loves reading, especially sci-fi and non-fiction.

“I love writing and have lots of teaching and customer service experience. SEO combines these things with data science – It’s a melding of two things that feel like they shouldn’t work together but do which we use to increase website traffic & revenue. SEO fascinates me.”

Jack spent the earlier years of his career exploring different digital marketing disciplines to identify where he wanted his area of expertise to be. After working for 3 years as a 360 digital marketer – covering content, social, paid ads and email marketing – he finally found his calling in SEO.

Deciding to become a specialist in SEO, rather than being a marketing Jack of all trades, he joined Edge45® as an SEO Executive. His background across multiple industries has helped him to understand how different business operate. This – combined with his strong analytical skills and love of data – made SEO a perfect fit.

When it comes to the big questions – cats or dogs? – Jack decided not to choose. He has both a cat and a dog to keep him busy outside of work – when he’s not on the green of his local golf course or taking a dip in the pool.

“Planning strategically, digging through data and seeing our work make a genuine difference for clients is why I love SEO.”