SEO Website Migrations Agency

A badly planned site migration can wipe your business off the face of search engines. Fast.

Don't shut the door after the horse has already bolted. Talk to us first & get your website migration right first time.

If you’re considering migrating your website to another platform, you must first think about how these changes could affect your brand’s visibility in search engines. The last thing you want is to lose your brand’s hard-fought organic search rankings with a poorly-managed site migration job.

Fortunately, our experienced SEO migration team are on hand to make sure the process runs smoothly. We have helped many clients remove the element of fear that comes with such a big change, in order to achieve big results with their migration projects.


Seamless Migration, Smooth Sailing

Moving platforms is a bit like moving house – there’s so much to organise and if it’s not planned properly you could end up sending everyone to the wrong home (page). With a site migration, instead of boxes and post to redirect there are URLs to map, tags and internal links to update, plus user-generated keywords and backlinks to preserve. Then there is the crucial task of ensuring that search engines can crawl and index your new site as efficiently as possible.

All the above and more make up the SEO power that your business depends on for sustainable online growth and revenue. If you don’t take steps to preserve those well-earned rankings, you may as well be starting from scratch!

We have seen it happen time and time again

Companies launch new websites and think they’re all set, only to find that the move causes their rankings to plummet. This could be because the content on their new site is not optimised properly for their target keywords, which their old domain targeted effectively through content creation. Or maybe they migrated from one platform to another without considering URL mapping or page redirects.

Whatever the case, the result is that their traffic goes down the drain and their bottom line suffers as a result. Regardless of what your site migration project entails, an SEO agency can help ensure that you maintain your brand’s SEO power.

Our SEO website migration team has a proven track record of recovering site rankings if the worst has happened. We’ve worked with all manner of clients who have fallen foul of the pitfalls of a website migration. If your site falls into this category, we can help you to rediscover and build on your previous levels of organic traffic.


SEO Website Migrations Done Right With Edge45®

Edge45® is an SEO agency in York helping brands optimise their online visibility and grow their organic rankings through effective site migration and SEO services.

We’ve got the skills and experience to ensure that when we’re done with your site migration project, you’ll still hold on to those vital page one rankings or even gain a few more keywords.

Retain your ranking, visibility, and revenue with our proven SEO website migration service.


Get In Touch With Our SEO Website Migration Specialists

Our Expert SEO Site Migration Checklist

We use the safest and most proven website migration framework to preserve your SEO rankings as you migrate platforms. Our organic SEO migration framework makes sure that any size changes and updates that happen on the website are done in a way that optimises it for SEO.


Here are a few of the things our framework consider:

  • URL mapping
  • Backlinks/Internal linking
  • Metadata and heading structures
  • Mobile friendliness
  • Schema markup
  • Sitemaps
  • Site backups and staging

Our Site Migration framework covers different migration types, such as:

  • Website Domain Changes
  • URL Structure Changes
  • Site Design Changes
  • UI/UX Design Changes
  • Content Changes / Adding or Removing Pages
  • Platform Switches or Upgrades to CMS Versions
  • Migrations from HTTP to HTTPS

Our 6-step Approach to SEO Site Migration

Our smooth site migration approach aims to make the process as painless as possible. We’ll work closely with you and your developers to ensure your migration always follows best practice.

Our approach to an SEO site migration covers these 6 phases:

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
Our 6-step Approach to Seamless SEO Site Migration


Before we get started, it’s important for us to get a solid understanding of your goals for the new site. We’ll set benchmarks, allocate the right resources and timeframe, and set reasonable objectives to manage expectations.


Migrating a website can be an intimidating prospect. With more than 35 combined years of experience, Edge45® knows how to help you navigate that process. Don’t take our word for it, check out some of the testimonials given by our valued clients:

Netsells SEO Website Migration

“When the need arose to appoint a reputable Search Agency to support the website migration and digital growth of Netsells, I appointed the Edge45® team without hesitation. I know I can trust them implicitly.”

Brannan Coady CEO, Netsells Group

SEO Website Migration FAQs

Why would a website lose its ranking after migration?

Because of the way search engines like Google work, there is a possibility that your website will lose its ranking after site migration or domain migration.

The reason for this is that SEO benefits from link diversity, which includes links from other domains, but also links to different pages of the same domain. A site will lose its ranking after migration because it no longer has links to different pages on the original domain.

Any issue can be that with a new domain, Google doesn’t know exactly what kind of content is on that page yet, so it will ignore the page. It must figure out the quality and relevancy of the content over time or it can be prompted manually – which is basically requesting Google to crawl the site so it can find it worthy for search ranking.

Site migration can be tricky and that is why it is always important to leave it to the experts. Edge45® SEO site migration service will ensure your website is fully optimised for search engines’ latest changes while keeping organic rankings intact.

Is it normal for rankings to fluctuate even after a successful site migration?

It’s not uncommon for a site’s rankings or traffic to fluctuate even after a successful migration. The reason why is often misunderstood, and it’s usually something you can’t do anything about. How large those fluctuations are depending largely on the quality of your migration: the better your migration was (e.g., your code was clean, and your redirects were set up properly), the less fluctuation you should experience.

For starters, you should know that even if a website migration is a success, Google is still going to adjust your site in order to confirm that the new version of your site is ready to rank. This means that even after everything looks good on your end and you’ve confirmed there are no technical SEO issues on your site, Google will still need time to process all that information before confirming that the new version of your site has been accepted.

At Edge45®, our SEO website migration experts employ proactive monitoring and analysis to ensure your business-critical rankings are recovered with back-up and contingency plans to protect your visibility, business revenue and reputation.

Should you migrate your website before speaking to an SEO company?

When you’re ready to migrate your website from one location to another, you might wonder whether you should consult an SEO company first or after the site migration. The answer is: it’s always wiser to contact an SEO site migration company first.

In the flurry of setting up everything from new analytics to meta tags, it’s easy to overlook the potential impact of a site migration on SEO. To avoid any surprises, it’s best to contact a reliable SEO site migration expert first. They can ensure that after the move, you’ll have all the same great content available in a format that is optimised for search engines.

With all the risks, is site migration still worth it?

Absolutely yes. As with every other procedure, there are both positive and negative aspects associated with website migration as well.

First and foremost, after migration your site will have a fresh look and feel, newer more optimised content, and will look very more aesthetically pleasing to the visitors. Another positive aspect is that, when you move from one web host to another, it helps in improving your site’s speed thereby enhancing user experience for your visitors; especially for those users who are on slow connection speed.

If you’re worried about the risks, you can trust us to help you safeguard your company’s visibility and organic rankings with our proven SEO website migration framework.

Can I carry out website migration myself?

The process of migrating and updating your site can be a lot more complicated than it seems. While Google has promised that the process will be seamless for most sites, we know that some site owners may not feel confident enough in their technical abilities to make changes on their own. That’s why we’ve created a migration service that allows us to take care of everything for you.

Like what you see?
So do others – We are rated 5/5 by 22 different SEO clients in York and counting.

Click here to see our 22 ✪✪✪✪✪ Google Reviews.

Contact our SEO migration team today