SEO Website Migrations Agency

A badly planned site migration can wipe your business off the face of search engines. Fast.

Don't shut the door after the horse has already bolted. Talk to us first & get your website SEO migration right first time.

If you’re considering migrating your website to another platform, you must first think about how these changes could affect your brand’s visibility in search engines. The last thing you want is to lose your brand’s hard-fought organic search rankings with a poorly managed site migration.

As an experienced website SEO migration agency Edge45® is on hand to make sure the process runs smoothly. We have helped many clients remove the element of fear that comes with such a big change, in order to achieve big results with their migration projects.


What is an SEO Website Migration?

Migrating a website is the act of moving your site from one platform or Content Management System (CMS) to another. An SEO website migration involves making sure all the SEO goodwill you’ve built up over the years isn’t lost and involves:

  • Comprehensive planning: The first step in SEO website migration is thorough planning. This includes setting clear goals and creating a detailed timeline.
  • Creating a staging website: Before going live, a duplicate version of the new website (staging website) is created for testing changes. This step is vital for reviewing content, functionality and implementing 301 URL redirects.
  • Pre- and Post-launch QA and SEO audit: Conducting SEO audits before and after the migration ensures that all pages, content, links, tags and mobile functionalities are in place and working correctly. This includes checking for broken pages, redirects, missing metta tags and ensuring proper installation of analytics tools.

Seamless Migration, Smooth Sailing – Benefits of an SEO Migration

Moving platforms is a bit like moving house – there’s so much to organise and if it’s not planned properly you could end up sending everyone to the wrong home (page). With an SEO site migration, instead of boxes and post to redirect there are URLs to map, tags and internal links to update, plus user-generated keywords and backlinks to preserve. Then there’s the crucial task of ensuring search engines like Google and Bing can crawl and index your new site as efficiently as possible.

All the above and more make up the SEO power that your business depends on for sustainable online growth and revenue. If you don’t take steps to preserve those well-earned rankings, you may as well be starting from scratch!

Start Your Website Site Migration off the Right Way

We have seen it happen time and time again – The dangers of not considering SEO when migrating

Companies launch new websites and think they’re all set, only to find that the move causes their rankings to plummet. This could be because the content on their new site is not optimised properly for their target keywords, which their old domain targeted effectively through content creation. Or maybe they migrated from one platform to another without considering URL mapping or page redirects.

Whatever the case, the result is that their traffic goes down the drain and their bottom line suffers as a result. Regardless of what your site migration project entails, an SEO agency can help ensure that you maintain your brand’s SEO power.

Our SEO website migration team has a proven track record of recovering site rankings if the worst has happened. We’ve worked with all manner of clients who have fallen foul of the pitfalls of a website migration. If your site falls into this category, we can help you to rediscover and build on your previous levels of organic traffic.


SEO Website Migrations Done Right With Edge45®

Edge45® is an SEO agency in York helping brands optimise their online visibility and grow their organic rankings through effective SEO site migration and other SEO services.

If you need SEO migration help, we’ve got the skills and experience to ensure that when we’re done with your site migration project, you’ll still hold on to those vital page one rankings or even gain a few more keywords.

Retain your ranking, visibility, and revenue with our proven SEO website migration service.


Get In Touch With Our SEO Website Migration Specialists

Our Website SEO Migration Services

As a website SEO migration agency, we provide the following services:

  • Analytics benchmarking: Know the base line for your key metrics when migrating your website.
  • URL redirect mapping: Make sure all URLs are redirected to the correct new URLs.
  • Internal link updating: Update all internal linking to help pass on that SEO value.
  • Project planning: We can help you plan every stage of your website migration project.
  • Pre-live testing: Spot any issues early with pre-live testing.
  • Code review: Check the code of the new website to make sure it’s up to scratch.
  • Content changes: Implement any content changes on the new website to help keep your rankings.


Our 6-step Approach to SEO Site Migration

Our smooth site migration approach aims to make the process as painless as possible. As SEO website migration consultants, we will work closely with you and your developers to ensure your migration always follows best practice.

Our approach to an SEO site migration covers these 6 phases:

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
Our 6-step Approach to Seamless SEO Site Migration


Before we get started, it’s important for us to get a solid understanding of your goals for the new site. We’ll set benchmarks, allocate the right resources and timeframe, and set reasonable objectives to manage expectations.


Migrating a website can be an intimidating prospect. With more than 35 combined years of experience, Edge45® knows how to help you navigate that process. Don’t take our word for it, check out some of the testimonials given by our valued clients:

Netsells SEO Website Migration

“When the need arose to appoint a reputable Search Agency to support the website migration and digital growth of Netsells, I appointed the Edge45® team without hesitation. I know I can trust them implicitly.”

Brannan Coady CEO, Netsells Group

SEO Website Migration FAQs

What is an SEO website migration?

An SEO website migration is the act of making sure any SEO value to your website is transferred across to your new website without losing any organic rankings or traffic.

How do I migrate my SEO to a new website?

There are a number of factors involved in migrating your SEO work and value to a new site. As an SEO migration company, we have a checklist of tasks and strict processes that needs to be followed to make sure you keep your SEO value.

How much does it cost to move a website?

There are a number of factors to consider when moving a website such as hosting plans, migration services, using an SEO migration company and any additiona; design work for the new site.

How do I migrate a website?

To migrate a site from one hosting provider to another involves a number of steps from chosing your new provider and registereing with them, exporting your current website data to backuing up files, moving all files across to the new host, redirecint your old URLs to your new ones and testing the new site offline.

Will migrating my website affect SEO?

Because of the way search engines like Google work, there is a possibility that your website will lose its ranking after site migration or domain migration.

The reason for this is that SEO benefits from link diversity, which includes links from other domains, but also links to different pages of the same domain. A site will lose its ranking after migration because it no longer has links to different pages on the original domain.

Any issue can be that with a new domain, Google doesn’t know exactly what kind of content is on that page yet, so it will ignore the page. It must figure out the quality and relevancy of the content over time or it can be prompted manually – which is basically requesting Google to crawl the site so it can find it worthy for search ranking.

Site migration can be tricky and that is why it is always important to leave it to the experts. Edge45® SEO site migration service will ensure your website is fully optimised for search engines’ latest changes while keeping organic rankings intact.

Is it normal for rankings to fluctuate even after a successful site migration?

It’s not uncommon for a site’s rankings or traffic to fluctuate even after a successful migration. The reason why is often misunderstood, and it’s usually something you can’t do anything about. How large those fluctuations are depending largely on the quality of your migration: the better your migration was (e.g., your code was clean, and your redirects were set up properly), the less fluctuation you should experience.

For starters, you should know that even if a website migration is a success, Google is still going to adjust your site in order to confirm that the new version of your site is ready to rank. This means that even after everything looks good on your end and you’ve confirmed there are no technical SEO issues on your site, Google will still need time to process all that information before confirming that the new version of your site has been accepted.

At Edge45®, our SEO website migration experts employ proactive monitoring and analysis to ensure your business-critical rankings are recovered with back-up and contingency plans to protect your visibility, business revenue and reputation.

Does a website migration improve SEO?

The aim with an SEO website migration is to keep any organic traffic you previously had. So, we’d hope that there would not be a drop in traffic. After time, if the new hosting platform is better than your previous one and the website is migrated correctly, you should start to see an increase in SEO traffic.

Should you migrate your website before speaking to an SEO company?

When you’re ready to migrate your website from one location to another, you might wonder whether you should consult an SEO company first or after the site migration. The answer is: it’s always wiser to contact an SEO site migration company first.

In the flurry of setting up everything from new analytics to meta tags, it’s easy to overlook the potential impact of a site migration on SEO. To avoid any surprises, it’s best to contact a reliable SEO site migration expert first. They can ensure that after the move, you’ll have all the same great content available in a format that is optimised for search engines.

With all the risks, is site migration still worth it?

Absolutely yes. As with every other procedure, there are both positive and negative aspects associated with website migration as well.

First and foremost, after migration your site will have a fresh look and feel, newer more optimised content, and will look very more aesthetically pleasing to the visitors. Another positive aspect is that, when you move from one web host to another, it helps in improving your site’s speed thereby enhancing user experience for your visitors; especially for those users who are on slow connection speed.

If you’re worried about the risks, you can trust us to help you safeguard your company’s visibility and organic rankings with our proven SEO website migration framework.

Does domain migration increase SEO traffic

The aim with an SEO website migration is to retain any and all organic traffic you previously had. So, we’d expect that there would be no drop in traffic. Over time, if the new hosting platform is better than your previous one and the website is migrated correctly, you should start to see an increase in SEO traffic.

Can I carry out website migration myself?

The process of migrating and updating your site can be a lot more complicated than it seems. While Google has promised that the process will be seamless for most sites, we know that some site owners may not feel confident enough in their technical abilities to make changes on their own. That’s why we’ve created a migration service that allows us to take care of everything for you.

Our Expert SEO Site Migration Checklist

We use the safest and most proven website migration framework to preserve your SEO rankings as you migrate platforms. Our organic SEO migration framework makes sure that any size changes and updates that happen on the website are done in a way that optimises it for SEO.
Here are a few of the things our framework consider:

  • URL mapping
  • Backlinks/Internal linking
  • Metadata and heading structures
  • Mobile friendlinessSchema markup
  • Sitemaps
  • Site backups and staging
  • Our Site Migration framework covers different migration types, such as:
  • Website Domain Changes
  • URL Structure Changes
  • Site Design Changes
  • UI/UX Design Changes
  • Content Changes / Adding or Removing Pages
  • Platform Switches or Upgrades to CMS Versions
  • Migrations from HTTP to HTTPS

Like what you see?
So do others – We are rated 5/5 by 22 different website site migration clients and counting.

Click here to see our 22 ✪✪✪✪✪ Google Reviews.

Contact our SEO migration team today