Not only did we need a new look to give Edge45® the premium feel we knew the company deserved, but we also had to modernise the message. We needed to rubber stamp the move away from who we were back in 2015 to who we are now in 2022, by creating fresh content relevant to our new target audience.
Despite years of experience in SEO website migrations, as well as troubleshooting and resolving our fair share of failed ones performed by others, we knew such a radical overhaul was a big ask. In short, as experts in the website migration field, this truly was a case of putting your money where your mouth is.
The risk of disrupting our existing search rankings was very real. After all, a LOT was going to change, including a dramatic shift in the copy that contributed to those rankings. Dropping off Google’s first page is bad for any business, but for a SEO agency it would mean irreparable harm to our reputation.
Everything was on the line.