Gallery Ads Implemented on Mobile
Google have released an ad feature for beta testing which displays a swipeable gallery in the SERPs, however only for the #1 search result. This format includes:
- 4 to 8 images (1.91 x 1 aspect ratio)
- A unique 70-character tag line for each image
- Between 1 and 3, 30-character headlines.
Businesses currently testing the format have seen increases in user interaction upward of 25%. Due to position only being available to the #1 search result, we’re expecting competition to become even more fierce.