Content Creator and Copywriter

Edge45, a digital marketing agency in the heart of York, is seeking a content creator and copywriter to join our content team. You will be a natural storyteller with an eye for detail and experience creating copy that sells. We are an SEO agency, so some knowledge of the ever-evolving search landscape is useful.

The Role

• Writing copy to hit briefs
• Optimise existing content for search engines
• Proof other writers’ copy
• Create briefs for content
• Create visuals for social or on-page

What you need to be able to do:

• Provide clean, concise copy. Write for a variety of sectors and clients
• Tell a story. Storytelling ability to bring copy to life and help boost engagement and conversions.
• Be a self starter. Work independently to make sure content is optimised for search, and the client is getting value for money.
• Create briefs. For clients covering everything from tone of voice to user intent.
• Understand different content needs. Each industries, business types (B2B, B2C, SAAS) has a different need.
• Understand how the content sits within a webpage. Consider other assets that could be used to make content stand out such as graphics, navigation, video, imagery, CTAs.
• Carry out keyword research. Be able to identify the correct keywords for each article to make sure we are targeting the correct search terms.
• Consider the wider picture. Consider EEAT, HCU, engagement, relevancy etc.
• Consider the commercial aspects of content creation. Are we working to the right hours, hitting their budget, providing value to client etc.
• Consider design. Have an eye for design and visuals to complement copy or for social media.
• Be able to use or be familiar with: Canva, Figma, WordPress, Google Analytics

Experience required:

• 2-3 years working with an agency or client on copywriting.
• Good SEO content knowledge
• Experience in other areas such as email marketing, social media, video creation or PR campaigns.

Why Work For Us

Edge45® is York’s leading SEO agency & PPC consultancy aiming to rewrite the agency rule book but we’re a different kettle of fish to other agencies.

We value our staff enormously, we hate micro-managing, we love our work and most of all we’re ambitious. We operate on flexi-time working hours so living you life is that much easier and we realise the importance of learning. Part of our culture is constant improvement and that doesn’t happen by accident, so we put great value on learning new skills and improving your existing ones.

This is an opportunity to get involved in a rapidly growing agency where you can make your mark and be a major part of it’s future. If you want to work in a rapidly advancing industry on a range of different client’s or industries with the opportunity for growth with the company as it grows, we’d love to hear from you.