Car Leasing SEO Case Study
How Edge45 Grew Vantage Leasing’s Car Leasing Website Organic Traffic by 2075%
Client: Vantage Leasing
Website: Vantage Leasing
Segment: Car Leasing
Background: Vantage Leasing is a major car leasing company in both the personal and business contract hire niches. Historically, Vantage used its website as a lead generation tool and relied on Pay Per Click advertising to maintain online visibility & presence.
Edge45 was responsible for the task of increasing Vantage Leasing’s Organic Search presence so that its reliance on expensive monthly PPC costs could be reduced.
Goal 1: Increase visibility of website in Organic Search to drive more visitors
Goal 2: Reduce reliance on costly PPC campaign to drive more car leasing leads by increasing Organic leads
The Results
Keyword Rankings
Position 1 & 2 page one rankings for all high search volume target key phrases targeted.
| Range Rover Evoque Keywords | # Monthly Searches | Rank May 2014 | Rank April 2015 |
| range rover evoque lease | 2900 | 14 | 1 |
| evoque lease | 880 | 16 | 1 |
| land rover evoque lease | 590 | 12 | 1 |
| lease range rover evoque | 480 | 15 | 1 |
| range rover evoque leasing | 260 | 9 | 1 |
| lease a range rover evoque | 170 | 16 | 1 |
| evoque leasing | 170 | 10 | 1 |
| range rover evoque lease price | 110 | 8 | 1 |
| evoque contract hire | 110 | 10 | 3 |
| Totals & Averages | 5670 | 12.2 Average Rank | 1.2 Average Rank |
Organic Traffic
2075% Increase in #Organic traffic visits in 9 months
Organic Conversions
3925% Increase in #Organic Conversions in 9 months
PPC Cost Reduction
51% cost reduction over 8 month
Despite PPC cost reduction, overall traffic to site increased by 41%
Total number of leads generated from PPC and Organic increased by 66%
The Reaction
Vantage Leasing was so pleased with the car leasing leads generated through SEO that Edge45 was awarded further work to improve their Range Rover Sport rankings and the results here have also been very encouraging:
| Range Rover Sport Keywords | # Monthly Searches | Rank November 2014 | Rank April 2016 |
| range rover sport lease | 1600 | 11 | 1 |
| lease range rover sport | 590 | 11 | 1 |
| range rover sport lease deals | 210 | 10 | 1 |
| lease a range rover sport | 170 | 10 | 1 |
| range rover sport leasing | 170 | 6 | 1 |
| range rover sport lease specials | 110 | 20 | 1 |
| range rover sport business lease | 90 | 17 | 2 |
| leasing a range rover sport | 70 | 10 | 1 |
| leasing range rover sport | 70 | 9 | 1 |
| new range rover sport lease | 70 | 7 | 1 |
| range rover sport lease uk | 50 | 16 | 1 |
| Totals & Averages | 3200 | 11.5 Average Rank | 1.2 Average Rank |
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