Car Leasing SEO Case Study

How Edge45® Grew Our Client’s Car Leasing Website Organic Traffic by 2075%

car leasing website seo case study edge45®

Client: Vantage Leasing


Segment: Car Leasing

Background: Our client is a major car leasing company in both the personal and business contract hire niches. Historically, our client used its website as a lead generation tool and relied on Pay Per Click advertising to maintain online visibility & presence.

Our client gave Edge45® the task of increasing its Organic Search presence so that its reliance on expensive monthly PPC costs could be reduced which we chose to do using our SEO Services.

Goal 1: Increase visibility of website in Organic Search to drive more visitors

Goal 2: Reduce reliance on costly PPC campaign to drive leads by increasing Organic leads

The Results

Keyword Rankings

Position 1 & 2 page one rankings for all high search volume target key phrases targeted.

Range Rover Evoque Keywords # Monthly Searches Rank May 2014 Rank April 2015
range rover evoque lease 2900 14 1
evoque lease 880 16 1
land rover evoque lease 590 12 1
lease range rover evoque 480 15 1
range rover evoque leasing 260 9 1
lease a range rover evoque 170 16 1
evoque leasing 170 10 1
range rover evoque lease price 110 8 1
evoque contract hire 110 10 3
Totals & Averages 5670 12.2 Average Rank 1.2 Average Rank

Organic Traffic

2075% Increase in #Organic traffic visits in 9 months

Organic Traffic Visits Increase SEO Case Study

Organic Conversions

3925% Increase in #Organic Conversions in 9 months

Organic Conversions Increase SEO Case Study

PPC Cost Reduction

51% cost reduction over 8 month

PPC Cost Reduction Car Leasing SEO Case Study

Despite PPC cost reduction, overall traffic to site increased by 41%

Car Leasing SEO Case Study

Total number of leads generated from PPC and Organic increased by 66%

Total Number Of Leads Generated From PPC & Organic Increase 66%

The Reaction

Our client was so pleased with the results that Edge45® was awarded further work to improve their Range Rover Sport rankings and the results here have also been very encouraging:

Range Rover Sport Keywords # Monthly Searches Rank November 2014 Rank April 2016
range rover sport lease 1600 11 1
lease range rover sport 590 11 1
range rover sport lease deals 210 10 1
lease a range rover sport 170 10 1
range rover sport leasing 170 6 1
range rover sport lease specials 110 20 1
range rover sport business lease 90 17 2
leasing a range rover sport 70 10 1
leasing range rover sport 70 9 1
new range rover sport lease 70 7 1
range rover sport lease uk 50 16 1
Totals & Averages 3200 11.5 Average Rank 1.2 Average Rank

Think SEO Might Work For You?

If having read our SEO case study, you want to know more about how SEO might help you, visit our SEO services page here.