Car Leasing SEO Case Study
How Edge45® Grew Our Client’s Car Leasing Website Organic Traffic by 2075%
Segment: Car Leasing
Background: Our client is a major car leasing company in both the personal and business contract hire niches. Historically, our client used its website as a lead generation tool and relied on Pay Per Click advertising to maintain online visibility & presence.
Our client gave Edge45® the task of increasing its Organic Search presence so that its reliance on expensive monthly PPC costs could be reduced.
Goal 1: Increase visibility of website in Organic Search to drive more visitors
Goal 2: Reduce reliance on costly PPC campaign to drive leads by increasing Organic leads
Position 1 & 2 page one rankings for all high search volume target key phrases targeted.
|Range Rover Evoque Keywords||# Monthly Searches||Rank May 2014||Rank April 2015|
|range rover evoque lease||2900||14||1|
|land rover evoque lease||590||12||1|
|lease range rover evoque||480||15||1|
|range rover evoque leasing||260||9||1|
|lease a range rover evoque||170||16||1|
|range rover evoque lease price||110||8||1|
|evoque contract hire||110||10||3|
|Totals & Averages||5670||12.2 Average Rank||1.2 Average Rank|
2075% Increase in #Organic traffic visits in 9 months
3925% Increase in #Organic Conversions in 9 months
PPC Cost Reduction
51% cost reduction over 8 month
Despite PPC cost reduction, overall traffic to site increased by 41%
Total number of leads generated from PPC and Organic increased by 66%
Our client was so pleased with the results that Edge45® was awarded further work to improve their Range Rover Sport rankings and the results here have also been very encouraging:
|Range Rover Sport Keywords||# Monthly Searches||Rank November 2014||Rank April 2016|
|range rover sport lease||1600||11||1|
|lease range rover sport||590||11||1|
|range rover sport lease deals||210||10||1|
|lease a range rover sport||170||10||1|
|range rover sport leasing||170||6||1|
|range rover sport lease specials||110||20||1|
|range rover sport business lease||90||17||2|
|leasing a range rover sport||70||10||1|
|leasing range rover sport||70||9||1|
|new range rover sport lease||70||7||1|
|range rover sport lease uk||50||16||1|
|Totals & Averages||3200||11.5 Average Rank||1.2 Average Rank|
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