Car Leasing SEO Case Study
How Edge45® Grew Our Client’s Car Leasing Website Organic Traffic by 2075%
Client: Confidential
Website: Confidential
Segment: Car Leasing
Background: Our client is a major car leasing company in both the personal and business contract hire niches. Historically, our client used its website as a lead generation tool and relied on Pay Per Click advertising to maintain online visibility & presence.
Our client gave Edge45® the task of increasing its Organic Search presence so that its reliance on expensive monthly PPC costs could be reduced.
Goal 1: Increase visibility of website in Organic Search to drive more visitors
Goal 2: Reduce reliance on costly PPC campaign to drive leads by increasing Organic leads
The Results
Keyword Rankings
Position 1 & 2 page one rankings for all high search volume target key phrases targeted.
| Range Rover Evoque Keywords | # Monthly Searches | Rank May 2014 | Rank April 2015 |
| range rover evoque lease | 2900 | 14 | 1 |
| evoque lease | 880 | 16 | 1 |
| land rover evoque lease | 590 | 12 | 1 |
| lease range rover evoque | 480 | 15 | 1 |
| range rover evoque leasing | 260 | 9 | 1 |
| lease a range rover evoque | 170 | 16 | 1 |
| evoque leasing | 170 | 10 | 1 |
| range rover evoque lease price | 110 | 8 | 1 |
| evoque contract hire | 110 | 10 | 3 |
| Totals & Averages | 5670 | 12.2 Average Rank | 1.2 Average Rank |
Organic Traffic
2075% Increase in #Organic traffic visits in 9 months
Organic Conversions
3925% Increase in #Organic Conversions in 9 months
PPC Cost Reduction
51% cost reduction over 8 month
Despite PPC cost reduction, overall traffic to site increased by 41%
Total number of leads generated from PPC and Organic increased by 66%
The Reaction
Our client was so pleased with the results that Edge45® was awarded further work to improve their Range Rover Sport rankings and the results here have also been very encouraging:
| Range Rover Sport Keywords | # Monthly Searches | Rank November 2014 | Rank April 2016 |
| range rover sport lease | 1600 | 11 | 1 |
| lease range rover sport | 590 | 11 | 1 |
| range rover sport lease deals | 210 | 10 | 1 |
| lease a range rover sport | 170 | 10 | 1 |
| range rover sport leasing | 170 | 6 | 1 |
| range rover sport lease specials | 110 | 20 | 1 |
| range rover sport business lease | 90 | 17 | 2 |
| leasing a range rover sport | 70 | 10 | 1 |
| leasing range rover sport | 70 | 9 | 1 |
| new range rover sport lease | 70 | 7 | 1 |
| range rover sport lease uk | 50 | 16 | 1 |
| Totals & Averages | 3200 | 11.5 Average Rank | 1.2 Average Rank |
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