Identifying the challenge
Cards-X came to Edge45® with a specific goal: To enter and exploit the lucrative ID security market here in the UK, which is currently the second largest in Europe for the sector. While this may seem like a grandiose plan, Cards-X had already conquered the German market and the company had an abundance of talent and industry knowledge behind them.
Despite this, however, breaking into the UK market was going to be no mean feat.
Cards-X had little in the way of brand awareness or online presence in the United Kingdom, and the ID security market was already well-established and littered with competitors boasting a rich heritage.