Grey’s Fine Foods SEO Case Study

How Edge45 doubled Grey’s Fine Foods organic traffic within 3 months & more than trebled it year on year within 12

Search Metrics SEO Growth Grey's Fine Foods

Client: Grey’s Fine Foods

Website: 
www.greysfinefoods.com

Segment: Food & Drink, E-commerce, B2C

Background: Grey’s Fine Foods is an online Spanish food shop that specialises in sourcing and importing authentic, top quality Spanish foods, ingredients and drinks from Spain into the UK where they are then sold online.

Grey’s was already a major player in the import and wholesale B2B market where wholesale clients ranged from michelin star restaurants to 5 star hotels as well as a large range of independent delis. However our client wanted to open up a new revenue stream by offering a number of products to the B2C market via an online store where margins were bigger than those typical in wholesale.

With no growth in website traffic and revenue, Edge45 was tasked with increasing the organic search presence of www.greysfinefoods.com so that the website could become profitable in its own right rather than subsidised by the wholesale division of the business.

Goal 1: Increase visibility of website in Organic Search to drive more visitors

Goal 2: Increase revenue generated from online sales

The Results

Keyword Rankings

Keyword Phrase # Monthly Searches Rank March 2015 Rank March 2016
spanish food recipe 210 Not in top 100 73
recipes from spain 720 Not in top 100 56
spain food recipes 590 Not in top 100 39
spanish foods recipes 210 Not in top 100 38
spanish wine shop 140 Not in top 100 38
traditional spanish recipes 480 Not in top 100 36
spain recipes 880 Not in top 100 31
spanish traditional food 720 Not in top 100 29
buy spanish wine 70 Not in top 100 29
traditional spanish food 2900 Not in top 100 25
traditional spanish foods 390 36 25
authentic spanish recipes 1000 Not in top 100 24
spanish drinks 880 35 24
buy spanish wine online 30 43 19
traditional spanish drinks 50 Not in top 100 18
spanish wine importers 70 Not in top 100 13
spanish food delivery 390 10 4
spanish groceries 170 Not in top 100 3
spanish hamper 140 7 4
spanish shop online 110 Not in top 100 6
buy spanish food 90 8 3
buy spanish food online 90 12 4
spanish hampers 90 6 4
spanish food shop 90 54 6
spanish wholesalers 70 Not in top 100 2
wholesale spain 70 Not in top 100 3
spanish hampers uk 50 5 3
spanish food suppliers 50 16 5
spanish food hamper 50 6 5
spanish food importers 40 Not in top 100 1
spanish gift baskets 40 20 4
spanish food wholesalers uk 30 Not in top 100 3
spanish wholesale 30 Not in top 100 3
spain wholesale 30 Not in top 100 3
spanish food distributors 30 Not in top 100 3
spanish food hampers 30 6 4
spanish food gifts 30 8 4
wholesale spanish 30 Not in top 100 8
spanish wine importers uk 30 Not in top 100 10
spanish food imports 20 Not in top 100 1
spanish food wholesalers 20 38 2
spanish food wholesale 20 7 2
spanish food hampers uk 20 5 4
spanish foods uk 20 24 5
spanish food importer 10 Not in top 100 1
spanish food gift baskets 10 12 2
spanish hamper uk 10 5 2
buy spanish drinks No data available 5 1
buy spanish drinks online No data available 14 1
Totals/Averages 1910 13.4 Average Rank 3.5 Average Rank

Organic Traffic

With year on year data only becoming available from December 2015 onwards, Edge45 was proud to deliver the following increases in organic traffic:

Month 2014 Organic Traffic Visits 2015 Organic Traffic Visits YOY % Increase
December 1483 3846 159%
Month 2015 Organic Traffic Visits 2016 Organic Traffic Visits YOY % Increase
January 860 2232 160%
February 960 2663 177%
March 885 3105 251%
First Quarter 2705 8000 196%

Organic Revenue

Whilst we would love to share actual revenue figures with you to demonstrate just what a difference our SEO work made to Grey’s Fine Foods, the sensitive nature of such data means we cannot. However, we are pleased to be able to share the following Year on Year percentage increases in organic revenue:

Month YOY % £ Revenue Increase
December 2014 – December 2015 169%
January 2015 – January 2016 791%
Feburary 2015 – February 2016 269%
March 2015 – March 2016 2991%

Conversion Rate Optimisation & User Testing

You can learn how we used Conversion Rate Optimisation (CRO) and user testing to increase the E-commerce conversion rate of www.greysfinefoods.com by 359% to further increase sales & online revenue in our Grey’s conversion rate optimisation case study here.

Javier De La Hormaza Greys Fine Foods BascoWhat the client said

“Edge45 has helped us develop a much clearer vision of our online business, better web structure, better focus on those who matter – our customers, better page rankings, increase in traffic, increase in number of enquiries and most importantly, increase in turnover.

Fundamentally, Edge 45 has made a significant difference to the way we do business online. They’ve grown our online revenue to a point that we can start treating it as a standalone business & thanks to Colin’s SEO knowledge & experience, our brand is ranking 100 times better in Google. – Javier De La Hormaza, owner of Grey’s Fine Foods.

Think SEO Might Work For You?

If having read our SEO case study, you want to know more about how SEO might help you, visit our SEO services page here.