Expanding Reach To Mop Up New Business
Despite the domestic side of things playing second fiddle to their commercial contracts prior to the pandemic, Smart Cleaning still had a strong foothold in search for a number of decent domestic keywords. The problem was that these search terms were very narrow in terms of locale.
Keywords such as ‘carpet cleaning York’ and ‘York oven cleaners’ were ranking highly, but any push to expand the domestic arm of the business meant taking market share in the wider Yorkshire region. Targeting new areas such as Leeds, Hull, Harrogate and beyond became the focus.
Smart Cleaning discussed their goals with their web developer and a plan was put in place to create multiple websites, each targeting a specific domestic cleaning service. Once built, they would then try and rank each site in all the locations the company wanted to move into.
The thinking behind the multi-site strategy was that a dedicated website for each domestic service would be favoured by search engines over a single site where the message may be diluted by the commercial arm of the business, thus resulting in higher rankings across the board.
As SEO for cleaning companies is a thing, Edge45® had previously worked with Smart Cleaning on a short-term carpet cleaning SEO project several years earlier and they were keen to partner with us again for the expansion of their local SEO campaigns.
So, after signing off on the multiple website strategy with their developer, the company re-enlisted Edge45® for cleaning SEO services and PPC Services. The task was to replicate the previous successes we’d had with their main site across the new websites, targeting a wider range of geographical locations.