As a leading online telephone directory company, ukphonebook.com has a lot of data – in fact, they have millions of constantly updated data points covering telephone numbers, addresses and business details. They also have a commercial version of their site called Orbis, an API called T2A, and a number of other websites related to the main domain.
As with any business, they wanted more conversions. They weren’t as visible as they would like to have been for both general, high-volume search terms and for more niche, high converting terms. For tracked keywords, their visibility was 15.3%.
When Edge45® came on board, our first port of call was our technical SEO audit. Our 200-point audit works just as well for a website with 10 pages as one – like ukphonebook.com – with millions of pages.
Our audit discovered some issues that were potentially impacting its chances of ranking as well as it could:
From this technical SEO audit, we sent the client a list of actions. These were presented in priority order, with columns for who would solve the problem, who would own the task, and time frames for completion.
Category |
Action |
Priority |
Resource |
Owner |
When |
| Mobile Checks > Mobile | Ensure content is visible on mobile site | High | Developer | Client | Month 1 |
| On-Page Health > <Title> Tags | Full page title audit | High | Edge45 | Edge45 | Month 1 |
| On-Page Health > H1 Headers | Full H1 audit | High | Edge45 | Edge45 | Month 1 |
| Crawling & Indexation > Internal Links | Internal linking audit | High | Edge45/Developer | Edge45 | Month 1 |
We worked through each of the tasks together as a team, collaborating with the ukphonebook.com developers on weekly calls. We used shared Google sheets to keep everyone up to date on what was being done, when and by whom.
Our solutions included:
“Our collaboration with Edge45 was successful during the term of our engagement. This was made possible by great teamwork between the two organisations, characterised by seamless and effective communication.
“The Edge45 team demonstrated excellent professionalism throughout the project, ensuring that all tasks were executed in a timely fashion. Furthermore, the results were presented in a clear and comprehensive manner, reflecting the high standards of the team.
“I would highly recommend Edge45 to any organisation that uses a website as their primary source of marketing.”
Straight away, as soon as we started in implement the actions from our technical SEO audit, we saw visibility start to climb. Starting with the H1s and working through the mobile fixes, internal linking and canonical tags, we saw the website’s visibility increase from around 15% to 24% in just under 4 months.
