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In the modern digital marketing landscape, GPTs – bespoke AI-powered tools on ChatGPT – can help you to streamline your digital marketing efforts and make a variety of processes more efficient.
Whether it’s for SEO, AI content generation or graphics to illustrate a point in a thought leadership article, GPTs can make design, research and planning easier and more accessible. It’s reported that 49% of companies use them for one purpose or another, 25% of which have saved over $75k with this technology.
Since the GPT store was launched on January 2024, these customised versions of the ChatGPT tool have surfaced and are available to ChatGPT Plus subscribers. Take a look, and you’ll see dozens…and more are coming out all the time.
To save you some time and give you an idea about how to leverage these tools, here are 10 apps that we think could give your digital marketing efforts the edge.
What are GPTs?
GPTs stands Generative Pre-trained Transformer. These are language-based, artificial intelligence tools designed to generate human sounding text from a prompt.
You can use GPTs by signing up to ChatGPTs Plus service. To find a GPT, simply head to the top left corner and click ‘Explore GPTs’. You’ll be given a sorted list of GPTs or you can search for the one you want. Then click on it and start exploring.
Whether you’re launching a PR campaign, a PPC ad marketing effort, or want assistance with tracking website visibility and SEO strategies, GPTs are a good way to brainstorm ideas or assist with the areas where your knowledge might be lacking.
Our 10 best GPTs for Digital Marketing
We’ve picked these GPTs specifically to cover the various tasks associated with a digital marketing strategy.
1) SEO (SEO)
SEO is an integral part of digital marketing. It’s said that 70% of businesses consider it to be more valuable than PPC when it comes to sales (although PPC has many practical uses in this regard too). You can streamline SEO analysis with the SEO GPT. Simply enter your URL plus a keyword, and the bot analyse your site’s SEO strengths and weaknesses. While this gives you a top level analysis, it’s worth seeking a technical SEO expert to provide context to the results and assign importance to the tasks.
2) Consensus (Research)
When it comes to GPT-based research, Consensus is a great place to find out all sorts of highly technical information. Whatever the topic, this app will search through its database of over 200 million academic papers. Unlike other GPTs designed for the same purpose, Consensus provides an overview of the articles and a direct link for each, streamlining your research and helping you find experts easily.
3) Universal Primer (Tech)
Digital marketing is built on expert knowledge. But not everyone can be an expert in everything. Universal Primer is a quick and efficient way to understand complex concepts. Whether you need to quickly become an expert in a topic so you know how to approach a thought leadership piece, or need to quickly summarize a highly complex process in easy to understand English for a content brief, Universal Primer can help.
4) WebPilot (Research)
When searching for leads, studying competitors, or compiling reports, there are often a lot of web pages and sites to navigate, which takes time. WebPilot allows ChatGPT to do one thing it can’t do otherwise – access the web. It can help you to analyse live web pages so you can determine the relevance of a site or find out what competitors are writing about without spending an hour clicking through it.
5) Canva (Graphics)
Every business needs some sparkling imagery to make website shine and help convert complex figures into easy to digest graphics. Users are 30% more likely to convert when prompted with visuals. With the Canvas GPT, you ask it to design logos, statistical graphics or social media material for service pages, blogs and any other areas. You’ll then get the chance to fine tune it in the Canva site, adding brand colours, fonts and imagery.
6) Video Maker AI (Video)
Video Maker by invideo can generate video marketing materials in the click of a mouse. invideo AI uses stock images and AI voice overs to create simple video slideshows – perfect for your social channels. There are plenty of customisation options and it can even generates the script, although this is optional.
As with many of these GPTs, you’ll have to revise and oversee the video to finetune it to your specifications. But with a few educated prompts and adjustments, you can create a decent video that accurately showcases your USPs.
7) Code Co-Pilot (Programming)
Unless you’re a trained programmer, code can be difficult to comprehend. Luckily, Code Co-Pilot can both write and review code for you. If you’re having trouble understanding code from your website, simply copy it into the GPT and ask it to explain how it works. Equally, you can get it to write the code for you. For example, you could ask it to provide code for a embedded table or more complex tasks like making the CTA button change colour when clicked.
8) Machine Learning (Research)
The Machine Learning GPT is all about research – with a focus on machine learning concepts. It generates simple, accessible explanations of algorithms and how to implement them with code examples. This is useful for when you stumble across unfamiliar terms, concepts and processes. Replete with imagery and well-structured guidance, Machine Learning is the key to the turnkey for all things technical.
9) Data Analyst (Data & Analytics)
Wish you had an assistant to help out with those volumes of data? Data Analyst can summarise it for you. Unlike WebPilot, this GPT requires you to copy the stats into the chat. This is an excellent way to reach conclusions without wading through reams of info, meaning you can take data-led actions to streamline your business goals with ease.
10) Excel GPT (Data & Analytics)
As we know, many a digital marketing campaign has started – and come to an unexpected end – in an excel sheet. Excel is great for storing and sorting reems of data. But analysing it can take time and a level of statistical analytics that few people have. Excel GPT is here to help you become a data master. Upload your spreadsheet and ask it to find patterns or create excel functions to sort your data. You can prompt it to look for specific outcomes or just go broad and see what it comes up with.
Elevate your business presence with the help of GPTs
Other than that, experiment and find the best tools for your business. Case to case, companies require a variety of tools to manage and ideate digital marketing needs, and the only way to identify them is to look at what’s available and make the most fruitful decision for your content strategy.
So, get out there and find some optimal GPTS, today.
Alternatively, you can turn to professionals to handle your marketing content strategy. Get in touch and find out what Edge45 can do for you.
Can you rely solely on AI?
It’s worth noting that the technology is still a new thing, and while useful, content is always better when create or optimised by a human. Any articles we create with the assistance of AI still rank highly in the SERPs because they are humanised, fact checked, adapted to our tone of voice, and contain practical, actionable guidance from industry experts.
In short, GPTs are a great tool. But it’s like CGI, rely on it too much and you end up with synthetic content – and that doesn’t do you any good. Google has cracked down websites using solely AI generated content.
Note on hallucinations & fact checks
GPTs can be great assistance, but it’s important to be mindful of ‘hallucinations’ and to fact check appropriately. A hallucination is when the GPT makes things up and puts it across as if it is correct and accurate. This also occurs visually, and if you were to go ahead with hallucinated content, could harm your marketing potential.
That’s why fact checking written content and refining visuals is important. If you read information in the chat that appears fabricated, or looks wrong, double check it and refresh the chat, or ask it to clarify your needs.
