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Posted July 14, 2017 | by Michael Hayes |in Blog
The Edge45® Roundup – 14/07/17

The Edge45® Roundup – 14/07/17

It’s another week and impressively we’ve managed to keep this round up thing going weekly now! Anyway, this week was defined by a virtual sandwich – go on keep reading. 1. The...
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Posted July 7, 2017 | by Michael Hayes |in Blog
The Edge45® Roundup – 07/07/17

The Edge45® Roundup – 07/07/17

This weekly roundup thing isn’t so weekly huh? Anyway, here are the best three things we have seen this week in the wide world of marketing: 1. Amazon Prime Day 2017 Amazon Prime day is once again...
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Posted June 22, 2017 | by Michael Hayes |in Blog
How to Use Google Ads Without Funding International Terrorism.

How to Use Google Ads Without Funding International Terrorism.

Welcome to Ad land, specifically the digital bit, where we’ve just seen a very spectacular demonstration of an industry shooting itself in the foot. If you didn’t know what the problem is...
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Posted June 16, 2017 | by Michael Hayes |in Blog
The Edge45® Round Up – 16/06/17

The Edge45® Round Up – 16/06/17

It’s been a turbulent few weeks for Britain, in our last round up (Which was the end of May, apologies) we listed ‘promote’ by the Labour Party as ‘a big thing’...
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Posted June 12, 2017 | by Michael Hayes |in Blog
The Importance of Being Mobile

The Importance of Being Mobile

If you’d like to skip straight to our handy infographic click here. We get it. A whole new site? Just for people on Mobile? Do people even buy from us on Mobile? Well only if you’ve...
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Posted June 9, 2017 | by Michael Hayes |in Blog
This is How Labour Swung The Vote

This is How Labour Swung The Vote

No one really expected this, did they? Jeremy Corbyn an outsider in the race and yet as the election results unfolded last night it became clear that the contest was MUCH closer than predicted...
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Posted May 26, 2017 | by Michael Hayes |in Blog
The Edge45® Round Up – 26/05/17

The Edge45® Round Up – 26/05/17

Welcome to a new series of blogs. Much of our time is spent creating content and improving websites Search Engine Rankings. All in the name of getting people to look at our clients and feel or act...
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Posted May 18, 2017 | by Michael Hayes |in Blog
Information Overload: How to Create Great Infographics.

Information Overload: How to Create Great Infographics.

    Infographics, when done well, are a complete time sink that miraculously steal your time to educate you on something you never knew you wanted to know. Done badly, a totally...
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Posted May 12, 2017 | by Michael Hayes |in Blog
How to Create Relevant Content.

How to Create Relevant Content.

Relevancy. Are you relevant? Do you want to be more relevant? It’s a word thats now reached the same point that “disruptive” did, it’s used so much now that it means next to nothing. Just throw it...
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Posted May 5, 2017 | by Michael Hayes |in Blog
Content Marketing and How to do it Well.

Content Marketing and How to do it Well.

Content Marketing, everyone seems to know that they need it but so few seem to do it well. We’ve seen cynical content, we’ve seen self-indulgent content and every now and again – we see...
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Posted March 6, 2017 | by Chris Lee |in Blog
Video content: what it is and how to use it

Video content: what it is and how to use it

As Google expands the factors it assesses to determine your ranking, non-text elements of your website become more important. Visual content like images and video can increase the usability and...
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Posted February 27, 2017 | by Colin Docherty |in Blog
RankBrain: what it is and how to use it

RankBrain: what it is and how to use it

Considering that SEO barely existed 20 years ago, it’s crazy to think that the industry is now at the forefront of technological innovation. AI and deep learning are coming on in leaps and...
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