The Edge45® Roundup – 07/07/17
This weekly roundup thing isn’t so weekly huh? Anyway, here are the best three things we have seen this week in the wide world of marketing: 1. Amazon Prime Day 2017 Amazon Prime day is once again...
How to Use Google Ads Without Funding International Terrorism.
Welcome to Ad land, specifically the digital bit, where we’ve just seen a very spectacular demonstration of an industry shooting itself in the foot. If you didn’t know what the problem is...
The Edge45® Round Up – 16/06/17
It’s been a turbulent few weeks for Britain, in our last round up (Which was the end of May, apologies) we listed ‘promote’ by the Labour Party as ‘a big thing’...
The Importance of Being Mobile
If you’d like to skip straight to our handy infographic click here. We get it. A whole new site? Just for people on Mobile? Do people even buy from us on Mobile? Well only if you’ve...
This is How Labour Swung The Vote
No one really expected this, did they? Jeremy Corbyn an outsider in the race and yet as the election results unfolded last night it became clear that the contest was MUCH closer than predicted...
The Edge45® Round Up – 26/05/17
Welcome to a new series of blogs. Much of our time is spent creating content and improving websites Search Engine Rankings. All in the name of getting people to look at our clients and feel or act...
Information Overload: How to Create Great Infographics.
Infographics, when done well, are a complete time sink that miraculously steal your time to educate you on something you never knew you wanted to know. Done badly, a totally...
How to Create Relevant Content.
Relevancy. Are you relevant? Do you want to be more relevant? It’s a word thats now reached the same point that “disruptive” did, it’s used so much now that it means next to nothing. Just throw it...
Content Marketing and How to do it Well.
Content Marketing, everyone seems to know that they need it but so few seem to do it well. We’ve seen cynical content, we’ve seen self-indulgent content and every now and again – we see...
Video content: what it is and how to use it
As Google expands the factors it assesses to determine your ranking, non-text elements of your website become more important. Visual content like images and video can increase the usability and...
RankBrain: what it is and how to use it
Considering that SEO barely existed 20 years ago, it’s crazy to think that the industry is now at the forefront of technological innovation. AI and deep learning are coming on in leaps and...
Voice search: what it is and how to use it
Voice search is more popular than ever. Last May Google said it made up 20% of mobile search queries: a huge and ever increasing amount. Here we take a look at how you can make sure your site is...