Information Overload: How to Create Great Infographics.
Infographics, when done well, are a complete time sink that miraculously steal your time to educate you on something you never knew you wanted to know. Done badly, a totally...
How to Create Relevant Content.
Relevancy. Are you relevant? Do you want to be more relevant? It’s a word thats now reached the same point that “disruptive” did, it’s used so much now that it means next to nothing. Just throw it...
Content Marketing and How to do it Well.
Content Marketing, everyone seems to know that they need it but so few seem to do it well. We’ve seen cynical content, we’ve seen self-indulgent content and every now and again – we see...
Video content: what it is and how to use it
As Google expands the factors it assesses to determine your ranking, non-text elements of your website become more important. Visual content like images and video can increase the usability and...
RankBrain: what it is and how to use it
Considering that SEO barely existed 20 years ago, it’s crazy to think that the industry is now at the forefront of technological innovation. AI and deep learning are coming on in leaps and...
The History of Google Ads, Formerly AdWords
2000 – 2018: an 18 year timeline We’ve dug deep into the evolution of Google Ads over the years. Its interface and nature has changed massively, from colourful and clearly labelled in...
Voice search: what it is and how to use it
Voice search is more popular than ever. Last May Google said it made up 20% of mobile search queries: a huge and ever increasing amount. Here we take a look at how you can make sure your site is...
Google Tag Manager: what it is and how to use it
Last week we introduced schema mark-up and told you about its benefits. Today we’ll take a look at another SEO technique we use here at Edge45: Google Tag Manager. What is Google Tag...
New Hire @ Edge45
Edge45 is thrilled to announce the arrival of another new member of staff – Andy Canter. He comes to us with a background in account management, marketing and SEO and is eager to get stuck in to...
Schema mark-up: what it is and how to use it
Getting your website seen by the appropriate audience is the most important part of any marketing strategy. Working hard to build and develop your brand is ultimately futile if no one gets to see...
Digital Marketing in 2016: A Retrospective
With another journey around the sun complete, we’re taking stock of where the digital marketing industry has been in 2016 and perhaps more importantly, where are we going in 2017. You might...
2016 at Edge45: Growth, success and relocation
When Colin Docherty started Edge45 back in April 2015, no one knew what the future would hold. We began with a focus on search engine optimisation (SEO), however thanks to a dynamic and reactive...