Weekly Update from Edge45 13/08/18

Weekly Update from Edge45 13/08/18

The latest news and highlights from the world of SEO and Digital Marketing for the Week beginning 13/08/2018.

Third Headline Added into Text Ads

Google Text Ads

Last week, Google updated its Quality Rater Guidelines. They added new information on the assessment of “low quality” content.

Google is now allowing advertisers to add an additional headline and description to their text ads.

After this change, text ads can now have three headlines and two descriptions in total.

In addition to this, Google has also increased the number of characters in the description to 90 characters, making text ads comparable to search ads in terms of the maximum character length.

Conclusion of Google Core Algorithm Update on August 1st

On August 1st, Google released another broad core update to their search engine algorithm. Now that a decent amount of time has past and the dust has settled, a number of people have begun to share their findings on the outcome of this update e.g. which sites suffered and which sites prospered.

According to a study performed by Rank Ranger, it appears in general, this update mainly affected medical and health sites. However, this is not to say that other niches were not affected, just that the medical and health sectors were hit the hardest.

If your site was affected by this August 1st update, the advice from Google is, as always, vague. After their last core algorithm update, they tweeted from their Search Liaison account that

There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.”

So, the message is – Work hard to make your site better overall, improve your on-page content and overall user experience and you should see a big impact on your rankings and therefore, traffic.

No Rush on indexing or Deindexing when switching to HTTPS

It is often thought that immediate action is required upon making the switch from HTTP to HTTPs to get your old pages deindexed and the new secure ones indexed by Google. However, Google’s Garry Illyes has recently stated the opposite.

On August 8th, in response to a Twitter user asking about switching from HTTP to HTTPs, Gary tweeted:

“Redirect them to https and then wait. Just give it time, there’s virtually no reason to rush it, since users will still end up on https”

This response suggests Google wants you to relax after making the switch and do not panic about getting your old insecure site deindexed and your newly secured site indexed – It will occur naturally with time.

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