Weekly Update from Edge45® 23/07/18

Weekly Update from Edge45® 23/07/18

The latest news and highlights from the world of SEO and Digital Marketing for the Week ending 23/07/2018.

Google Confirms there’s still a “LOT” to do before Mobile First Index fully rolled out.

With 8 days left until the proposed deadline for the switch to a mobile-first index, people are becoming increasingly concerned they have not yet received a notification email from Google informing them that their site has been switched over.

If you are one of those people do NOT Panic! Everything is going to be ok!

Last week, John Mueller tweeted that they do not have a public timeline for the switch and that they still have a lot to do before the switch to mobile first is complete.

As a result, you now rest easy and focus on really improving the user experience of your site for mobile visitors, especially when it comes down to site speed!


Duck Duck Go Takes shots at Google After $5 Billion Fine

Google was recently fined $5 Billion by the European Union for anti-competitive behaviour with its Android products. The dispute centres on business contracts that force cell-phone manufacturers, such as Samsung and HTC, to bundle several Google apps together on Android phones.

The manufacturers argue that the Google Play store is a must-have app, as without it users cannot download other Android apps to their device. The problem is that their contracts with Google also force them to download the Google search engine and the Chrome browser. This, therefore, reduces the incentives of manufacturers pre-installing competing browsers or search engines like Duck Duck Go.

Duck Duck Go, who pride themselves on having a search engine that doesn’t track you, recently fired several tweets aimed at the big G in response to the fine.

They claim that Google’s anti-competitive behaviour is not limited to Android phones but exists in other products such as the Chrome browser.

Reference to the fact that Google owns duck.com was also highlighted as another way in which Google dominates their rival.

How to optimise your YouTube Videos

Last week, Search Engine Journal released a super helpful article on YouTube SEO. The article was written by Sam Hollingsworth and sheds light on not only the basics but some of the more advanced optimisation elements of YouTube SEO.

Video Optimisation is becoming increasingly popular as if it’s done right, it gives quality video content the ability to be found quicker and more efficiently by users compared to other videos.

Youtube Logo

Remember: There are several signals that contribute to YouTube rankings and visibility:

  • Watch Time: How long a user spends watching your video.
  • Keywords: Just like with regular SEO, keywords illustrate relevance to queries.
  • Subscribers: More subscribers means better performance. It’s a signal that the channel is trusted by others and is an authority figure.
  • Engagement: The number of likes, dislike, shares, comments is all used when ranking a video.
  • Video Length: Ensuring your video is the correct length for your audience is paramount.

For a complete rundown of the above or if you are releasing any video content on YouTube whatsoever, this article is a must-read.

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