Mollan & Co is a local tax accountant in York. While their reputation has been growing locally, and their site was ranking better than ever due to our SEO work, they wanted to speed things up and boost their off-site reputation.
Mollan & Co has been a client with Edge45 for a number of years. But they wanted to try digital PR tactics, knowing that off page brand mentions and backlinks help to boost organic rankings, drive traffic and increase the chances of LLM citations.
But with limited budget, the options for digital PR were limited. Not ones to shy away from a challenge, we provided a reactive PR package.
Reactive digital PR works in two ways:
We initially used the second tactics for Mollan & Co, replying to a journalist request on state pension tax changes.
In the first month of the new digital PR tactics we gained a vital piece of coverage and a backlink for the client in the Daily Express. This story not only included a quote from Rob Mollan but also a back link to their site.
On top of that, Rob was the only person quoted in the story ‘Rachel Reeves confirms changes to tax on state pension amid ‘growing gap’ fears’. This boosted Mollan & Co’s credibility and gave them national positioning as leader in tax and pension matters.
Following this coverage in the Daily Express (DA 88), the story was picked up by a number of local publications which positioned it as ‘Accountant issues warning over tax change for state pension’, putting Mollan & Co as the “expert” going up against the chancellor.
In total, we gained:
“What makes Edge45 different is that they understand our business and niche. Their team are proactive, fast, and highly strategic — and the results speak for themselves.
“Their reactive digital PR approach secured national coverage for us in the Daily Express, positioning Mollan & Co as the expert voice on state pension tax changes, building real authority.
“Since working with Edge45, we’ve seen significant improvements in our search rankings for key terms, as well as strong growth in visibility beyond York.
“Most importantly, this translated into a noticeable increase in new client enquiries and qualified leads — many of which converted into paying clients and increased sales.
“Edge45 have been a brilliant partner and we’ve seen measurable improvements in both reputation and commercial performance as a direct result of working with them.”
Rob Mollan, Founder and Director Mollan & Co
We targeted niche topics at a national level. By using our client’s knowledge and years of expertise, we could provide unique and valuable insights into technical issues that other companies might not be able to comment on.
We combined this expertise with our own network of media contacts and used specialist tools to identify the most relevant journalist requests to answer.
If your reputation needs a boost or your site’s authority could be stronger, we can help you deliver digital PR that drives results. Speak with our digital PR team today.
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