AI Multi Channel SEO Agency

With 60% of citations in LLMs coming from multi-channel sources like Reddit and YouTube, it’s time to expand your marketing offering to be visible everywhere.

With the rise in LLMs and AI-powered search, there has been a move from almost total reliance on Google to multi-channel search.

* Statista

AI Multi Channel SEOAI Multi Channel SEO

At Edge45, we help brands adapt through Search Everywhere Optimisation: a joined-up, AI-aware approach to SEO, content, social, PR and discovery across every channel your audience uses.

What is Search Everywhere Optimisation?

Search Everywhere Optimisation is the process of ensuring your brand is discoverable, credible and referenced across the full range of platforms that modern search – human and AI – relies on.

LLM tools like ChatGPT, Gemini and Perplexity take search queries and fan them out into multiple search terms. This means they cover a variety of sources and channels. Studies show the most often cited sites are places like Reddit, Quora, YouTube, Pinterest and Instagram.

Even within Google’s traditional organic search results, sites like Reddit are ranking more often, Instagram posts have become crawlable, and videos from YouTube and TikTok feature as both normal video results and under ‘Short Video’ SERPs.

As a brand, you need to be visible and active within each of these channels otherwise your audience will never find you. This is where Search Everywhere Optimisation comes into play. We can help you appear in the right channels at the right time.

Edge45’s Search Everywhere Strategies

As a multi-channel marketing agency, we build Search Everywhere Optimisation strategies that reflect how people actually discover brands today. Our approach brings together SEO, content, social, digital PR and audience insight into a single, joined-up framework designed for both traditional search engines and AI-powered tools.

We start by understanding your audience, your market and your business goals. From there, we identify the channels that matter most – whether that’s organic search, forums, video platforms, social media or third-party publications — and prioritise effort where it will have the biggest impact.

Our Search Everywhere strategies and search optimisation for AI tactics typically include:

Audience and intent research: Analysing who your customers are, how they search, and which platforms they use at different stages of the journey.
Channel prioritisation and strategy: Identifying the most valuable search and discovery channels for your brand, from organic search to YouTube, social platforms to industry forums.
Content and asset optimisation: Improving written, visual and video content to maximise discoverability, including on-page SEO, image alt text, video metadata and platform-specific best practices.
Forum and community visibility: Finding the conversations that matter, including relevant subreddits, Q&A platforms and technical communities, and helping your brand show up in the right way.
Authority building and digital PR: Developing off-page strategies such as high-quality guest posting, editorial coverage and third-party placements to strengthen credibility and trust signals.

Discover Edge45’s Search Everywhere Strategies

Target your audience where they visit

At the heart of Search Everywhere Optimisation is your audience. Success doesn’t come from being visible on every platform. It comes from understanding who you want to reach, where they spend their time, and how they search for answers.

We dig into your data to uncover who you’re already reaching, who you want to reach next, and how different audience segments behave across channels. This allows us to focus our efforts where it delivers real value, rather than spreading activity too thinly.

There’s little benefit in ranking on Reddit if your audience is more active on GitHub, or investing heavily in Instagram if your customers are discovering brands on Facebook or YouTube.

Our role is to cut through the noise, identify the right platforms, and help you show up in a way that feels relevant and authentic.

By understanding your audience’s intent and behaviour, we help you communicate in the right places, with the right message, at the right time — driving stronger engagement, trust and ultimately, conversions.

Search Everywhere Strategies: Joined up thinking

At Edge45, we take all of the above – the channels, audience, data and business goals – and build them into a strategy that joins the dots.

It could be a whitepaper, that we send out as a press release. Then we post a carousel on LinkedIn getting people to sign up for the whitepaper. And take some of the tables and graphs and share them across Instagram.

Or we could take a focus area and dig deep into Reddit to find the questions people asking and create content that answers those queries.

Every business will have a unique strategy for each channel. Which is why we’re agile and work closely with you to create a search everywhere optimisation strategy for you.

Edge45 York SEO AI Multi Channel services team

Here’s where search is happening today

Google isn’t the only show in town. While it still remains the biggest player in search, other sites are being used as search engines or being cited more often in organic SERPs and LLMs.

Socials and forums aren’t just influencing people – they’re influencing algorithms. LLMs frequently cite community-led discussions and social posts because they reflect real-world experience, not brand messaging.

Our Multi-Channel Services include

Reddit and Forums
Real voices asking and answering the type of questions your market research team would kill to have. Whether its product recommendations on Reddit, top of the funnel queries on Quora or technical advice on GitHub, forums are now a huge player in search. Reddit appears in nearly two-thirds of Google’s discussion and forum search results, making community-driven content a key visibility opportunity.
YouTube and Videos
Videos are increasingly appearing directly in search results, AI summaries and social discovery feeds, making optimisation across platforms essential not optional. From DIY support to product demos, channels like YouTube, Vimeo, TikTok and Instagram are where people turn when they want answers and inspiration. YouTube alone reaches over 2.5 billion users monthly, illustrating how essential video content is for discovery across search, social and AI-driven platforms.
Instagram and Socials
Discovery happens on social media. Whether it’s a recommendation from a friend or influencer, or the algorithm knowing what you want better than you do. We help identify where your audience actually spends time and build content strategies that fit the platform. Over 93% of internet users worldwide engage with social media each month, collectively spending more than 15 billion hours consuming content daily.
PR and Off-page
Saying your brand is best isn’t enough. You need other people to back this up. This is where off page strategies and digital PR come in. By earning links through engaging PR campaigns, third party reviews sites, guest posts and featuring in ‘best of’ lists, you’re building your brand’s authority in the eyes of your audience, Google and LLMs. Sites with a strong network of referring domains and earned coverage are significantly more likely to be cited by AI search tools.
Find out more