Digital Marketing in 2016: A Retrospective
With another journey around the sun complete, we’re taking stock of where the digital marketing industry has been in 2016 and perhaps more importantly, where are we going in 2017. You might...
2016 at Edge45: Growth, success and relocation
When Colin Docherty started Edge45 back in April 2015, no one knew what the future would hold. We began with a focus on search engine optimisation (SEO), however thanks to a dynamic and reactive...
Edge45 makes the switch to HTTPS for optimum security
Switching our site from HTTP to HTTPS was a decision we made to increase the security of our own website and to offer site visitors and clients peace of mind every time they visit. At Edge45 we...
We are now a Real Living Wage employer
Edge45 are proud to announce that we are now a Real Living Wage employer. “But the Living Wage is compulsory” we hear you cry… well, yes that is partly true: The compulsory...
Edge45 Is Now VAT Registered Effective 1st October 2016
A quick update for you all! Things have been growing pretty fast here at Edge45. We now offer Social Media services and Video Production and we aren’t stopping there either, we plan on introducing...
Common SEO Mistakes. Part Two of the Edge 45 seminar at Made in York.
Part Two of our seminar series! You can find previous videos in the series here. Today Senior SEO Technician Colin Docherty takes us through SEO mistakes and issues that we still see time and...
Is SEO Dead? An Edge 45 seminar at Made in York.
Our head of SEO Colin Docherty took time to run a seminar on the basics of SEO, in this episode he runs through some results, pointers and ultimately answers a question that NEEDS to stop being...
Featured Snippets: a micro case study
Featured snippets are very on-trend in SEO strategies at the moment. This is what they look like: They represent a stroke of genius by Google: by pulling select content through to the SERPs they...
Edge45 Makes A Hire
Edge45 is excited to announce the arrival of a new member of staff – Michael Hayes. He brings a whole new range of expertise to the company, arriving with experience in Photography, PR and...
Extended Text Ads Explained & What it Might Mean for SEO
Google announced at it’s Performance Summit on May 24th 2016 that Extended Text Ads would soon be available to all advertisers on Google AdWords. The change from standard text ads means...
Adapting to Google’s Linking Guidelines – 3 Months On
It’s been almost three months since Google released new blogger guidelines, finally clarifying that bloggers should be absolutely clear about the nature of their relationships with companies, and...
Edge45 Joins the Hiscox Business Club!
Edge45 is delighted to announce its inclusion in a very special club – the Hiscox Business Club, to be precise. With only 30 places up for grabs and 135 businesses applying, we are absolutely...