Voice search: what it is and how to use it
Voice search is more popular than ever. Last May Google said it made up 20% of mobile search queries: a huge and ever increasing amount. Here we take a look at how you can make sure your site is...
Google Tag Manager: what it is and how to use it
Last week we introduced schema mark-up and told you about its benefits. Today we’ll take a look at another SEO technique we use here at Edge45®: Google Tag Manager. What is Google Tag...
New Hire @ Edge45®
Edge45® is thrilled to announce the arrival of another new member of staff – Andy Canter. He comes to us with a background in account management, marketing and SEO and is eager to get stuck in to...
Schema mark-up: what it is and how to use it
Getting your website seen by the appropriate audience is the most important part of any marketing strategy. Working hard to build and develop your brand is ultimately futile if no one gets to see...
Digital Marketing in 2016: A Retrospective
With another journey around the sun complete, we’re taking stock of where the digital marketing industry has been in 2016 and perhaps more importantly, where are we going in 2017. You might...
2016 at Edge45®: Growth, success and relocation
When Colin Docherty started Edge45® back in April 2015, no one knew what the future would hold. We began with a focus on search engine optimisation (SEO), however thanks to a dynamic and reactive...
Edge45® makes the switch to HTTPS for optimum security
Switching our site from HTTP to HTTPS was a decision we made to increase the security of our own website and to offer site visitors and clients peace of mind every time they visit. At Edge45® we...
We are now a Real Living Wage employer
Edge45® is proud to announce that it is now a Real Living Wage employer. “But the Living Wage is compulsory” we hear you cry… well, yes that is partly true: The compulsory...
Edge45® Is Now VAT Registered Effective 1st October 2016
A quick update for you all! Things have been growing pretty fast here at Edge45®. We now offer Social Media services and Video Production and we aren’t stopping there either, we plan on...
Common SEO Mistakes. Part Two of the Edge45® seminar at Made in York.
Part Two of our seminar series! You can find previous videos in the series here. Today Edge45® founder Colin Docherty takes us through SEO mistakes and issues that we still see time and again...
Is SEO Dead? An Edge45® seminar at Made in York.
Our head of SEO Colin Docherty took time to run a seminar on the basics of SEO, in this episode he runs through some results, pointers and ultimately answers a question that NEEDS to stop being...
Featured Snippets: a micro case study
Featured snippets are very on-trend in SEO strategies at the moment. This is what they look like: They represent a stroke of genius by Google: by pulling select content through to the SERPs they...