Hello Hot Tubs SEO Case Study
How Edge45 trebled Hello Hot Tubs organic traffic within 2 months ready for peak summer season
Client: Hello Hot Tubs
Background: Hello Hot Tubs is a nationwide supplier of high quality inflatable hot tubs available to hire at exceptional value.
Bursting onto the scene in Summer 2015, Hello Hot Tubs has grown rapidly by bringing a luxury item historically reserved for a minority to a mass audience through an affordable and innovative 24hr to 48 hour hire service.
Before engaging in the services of Edge45, new business growth was primarily driven by 4 figure digit Facebook advertising that was eating into the bottom line.
Operating in 7 different UK cities, Hello Hot Tubs were looking for an SEO supplier who could deliver page 1 local inside 3 months. The three month deadline was critical to hit so that full advantage could be taken of the seasonal increase in interest during the summer months.
Goal: Increase visibility of website in Organic Search within three months to maximise peak season revenue potential.
#Page 1 rankings before – 2
#Page 1 rankings after – 34 including “hot tub hire”, a term that has 6600 searches per month.
|Keyword||# Searches||Rank 02/04/16||Rank 16/06/16|
|hire inflatable hot tub||20||Not in top 50||2|
|hot tub rental||720||22||2|
|rent hot tub||140||22||2|
|hire a hot tub||1000||15||2|
|inflatable hot tub hire||260||5||2|
|hire hot tubs||70||Not in top 50||3|
|hot tub to hire||40||Not in top 50||3|
|how much is it to hire a hot tub||30||Not in top 50||3|
|hire a hot tub uk||10||Not in top 50||3|
|uk hot tub hire||10||Not in top 50||3|
|hot tubs for hire uk||10||Not in top 50||3|
|how much to hire a hot tub||70||Not in top 50||3|
|hire a hottub||70||34||3|
|hot tub hire||6600||28||3|
|hot tub hire nottingham||320||27||3|
|hot tub hire uk||110||23||3|
|hire hot tub||480||18||3|
|hot tub hire leeds||480||16||3|
|leeds hot tub hire||90||16||3|
|cheap hot tub hire leeds||30||16||3|
|hot tubs hire||70||Not in top 50||4|
|hire a hot tub nottingham||20||43||4|
|hot tubs to hire||210||20||4|
|hot tubs for hire||720||16||4|
|hot tub hire bristol||170||7||4|
|hot tub hire company||10||Not in top 50||5|
|hot tub rental nottingham||20||5|
|hot tub hire prices||140||30||5|
|hire a tub uk||10||Not in top 50||6|
|hot tub hire southampton||70||6|
|nottingham hot tub hire||30||29||8|
|rent a hot tub newcastle||10||14||8|
|hot tub hire essex||260||9|
|Total # Searches/Page 1 Terms||12560||2||34|
What the client said
“Edge45 really have been great for us. With the sort of niche industry we operate in, it was key that we have a heavy presence on page 1 for when folks are looking for inflatable hot tub hire in their city. The team have been on it from Day One – they have gone above and beyond.”
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