Hello Hot Tubs SEO Case Study
How Edge45® trebled Hello Hot Tubs organic traffic within 2 months ready for peak summer season
Client: Hello Hot Tubs
Website: hellohottubs.co.uk
Segment: Leisure
Background: Hello Hot Tubs is a nationwide supplier of high quality inflatable hot tubs available to hire at exceptional value.
Bursting onto the scene in Summer 2015, Hello Hot Tubs has grown rapidly by bringing a luxury item historically reserved for a minority to a mass audience through an affordable and innovative 24hr to 48 hour hire service.
Before engaging in the services of Edge45®, new business growth was primarily driven by 4 figure digit Facebook advertising that was eating into the bottom line.
Operating in 7 different UK cities, Hello Hot Tubs were looking for an SEO supplier who could deliver page 1 local inside 3 months. The three month deadline was critical to hit so that full advantage could be taken of the seasonal increase in interest during the summer months.
Goal: Increase visibility of website in Organic Search within three months to maximise peak season revenue potential.
The Results
Keyword Rankings
#Page 1 rankings before – 2
#Page 1 rankings after – 34 including “hot tub hire”, a term that has 6600 searches per month.
| Keyword | # Searches | Rank 02/04/16 | Rank 16/06/16 |
| hire inflatable hot tub | 20 | Not in top 50 | 2 |
| hot tub rental | 720 | 22 | 2 |
| rent hot tub | 140 | 22 | 2 |
| hire a hot tub | 1000 | 15 | 2 |
| inflatable hot tub hire | 260 | 5 | 2 |
| hire hot tubs | 70 | Not in top 50 | 3 |
| hot tub to hire | 40 | Not in top 50 | 3 |
| how much is it to hire a hot tub | 30 | Not in top 50 | 3 |
| hire a hot tub uk | 10 | Not in top 50 | 3 |
| uk hot tub hire | 10 | Not in top 50 | 3 |
| hot tubs for hire uk | 10 | Not in top 50 | 3 |
| how much to hire a hot tub | 70 | Not in top 50 | 3 |
| hire a hottub | 70 | 34 | 3 |
| hot tub hire | 6600 | 28 | 3 |
| hot tub hire nottingham | 320 | 27 | 3 |
| hot tub hire uk | 110 | 23 | 3 |
| hire hot tub | 480 | 18 | 3 |
| hot tub hire leeds | 480 | 16 | 3 |
| leeds hot tub hire | 90 | 16 | 3 |
| cheap hot tub hire leeds | 30 | 16 | 3 |
| hot tubs hire | 70 | Not in top 50 | 4 |
| hire a hot tub nottingham | 20 | 43 | 4 |
| hottub hire | 260 | 25 | 4 |
| hot tubs to hire | 210 | 20 | 4 |
| hot tubs for hire | 720 | 16 | 4 |
| hot tub hire bristol | 170 | 7 | 4 |
| hot tub hire company | 10 | Not in top 50 | 5 |
| hot tub rental nottingham | 20 | 5 | |
| hot tub hire prices | 140 | 30 | 5 |
| hire a tub uk | 10 | Not in top 50 | 6 |
| hot tub hire southampton | 70 | 6 | |
| nottingham hot tub hire | 30 | 29 | 8 |
| rent a hot tub newcastle | 10 | 14 | 8 |
| hot tub hire essex | 260 | 9 | |
| Total # Searches/Page 1 Terms | 12560 | 2 | 34 |
Organic Traffic
Jack Spring Hello Hot Tubs CEO
What the client said
“Edge45® really have been great for us. With the sort of niche industry we operate in, it was key that we have a heavy presence on page 1 for when folks are looking for inflatable hot tub hire in their city. The team have been on it from Day One – they have gone above and beyond.”
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