Hello Hot Tubs SEO Case Study

How Edge45 trebled Hello Hot Tubs organic traffic within 2 months ready for peak summer season

Client: Hello Hot Tubs

Website: hellohottubs.co.uk
Hello Hot Tubs SEO Case Study Organic Traffic Increase

Segment: Leisure

Background: Hello Hot Tubs is a nationwide supplier of high quality inflatable hot tubs available to hire at exceptional value.

Bursting onto the scene in Summer 2015, Hello Hot Tubs has grown rapidly by bringing a luxury item historically reserved for a minority to a mass audience through an affordable and innovative 24hr to 48 hour hire service.

Before engaging in the services of Edge45, new business growth was primarily driven by 4 figure digit Facebook advertising that was eating into the bottom line.

Operating in 7 different UK cities, Hello Hot Tubs were looking for an SEO supplier who could deliver page 1 local inside 3 months. The three month deadline was critical to hit so that full advantage could be taken of the seasonal increase in interest during the summer months.

Goal: Increase visibility of website in Organic Search within three months to maximise peak season revenue potential.

The Results

Keyword Rankings

#Page 1 rankings before – 2

#Page 1 rankings after – 34 including “hot tub hire”, a term that has 6600 searches per month.

Keyword # Searches Rank 02/04/16 Rank 16/06/16
hire inflatable hot tub 20 Not in top 50 2
hot tub rental 720 22 2
rent hot tub 140 22 2
hire a hot tub 1000 15 2
inflatable hot tub hire 260 5 2
hire hot tubs 70 Not in top 50 3
hot tub to hire 40 Not in top 50 3
how much is it to hire a hot tub 30 Not in top 50 3
hire a hot tub uk 10 Not in top 50 3
uk hot tub hire 10 Not in top 50 3
hot tubs for hire uk 10 Not in top 50 3
how much to hire a hot tub 70 Not in top 50 3
hire a hottub 70 34 3
hot tub hire 6600 28 3
hot tub hire nottingham 320 27 3
hot tub hire uk 110 23 3
hire hot tub 480 18 3
hot tub hire leeds 480 16 3
leeds hot tub hire 90 16 3
cheap hot tub hire leeds 30 16 3
hot tubs hire 70 Not in top 50 4
hire a hot tub nottingham 20 43 4
hottub hire 260 25 4
hot tubs to hire 210 20 4
hot tubs for hire 720 16 4
hot tub hire bristol 170 7 4
hot tub hire company 10 Not in top 50 5
hot tub rental nottingham  20 5
hot tub hire prices 140 30 5
 hire a tub uk  10  Not in top 50 6
hot tub hire southampton  70 6
 nottingham hot tub hire 30 29 8
 rent a hot tub newcastle  10 14 8
 hot tub hire essex  260 9
Total # Searches/Page 1 Terms 12560 2 34

Organic Traffic

Jack Spring Hello Hot Tubs CEO

What the client said

“Edge45 really have been great for us. With the sort of niche industry we operate in, it was key that we have a heavy presence on page 1 for when folks are looking for inflatable hot tub hire in their city. The team have been on it from Day One – they have gone above and beyond.”

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