Ecommerce SEO
1,910% increase in search visibility for social media agency Spin Brands
Summary
- Client: Spin
- Sector: Social media agency
- Service required: Search Engine Optimisation, Content Marketing
- Location: London
- Challenge: Increase organic visibility and generate more high-quality leads
- Case study time period: One year
Spin is a creative-first, global social media marketing agency premium global brands like Five Guys, Fortnum & Mason, Red Bull with everything from day-to-day social management and content creation to campaign strategy, paid activity and influencer marketing.
“
“Everything we won over the year was supported by Edge45’s strategies including National Rail, Fortnum & Mason and yfood.”
Max Whicher, co-founder and CBO at Spin
What we achieved
RISE IN TRACKED SEARCH VISIBILITY
INCREASE IN PAGE 1-2 RANKINGS
INCREASE IN QUALITY LEADS
INCREASE IN ORGANIC USERS
The Challenge
Spin came to us with strong credentials and an impressive portfolio, but their website lacked information about their specialisms, making it hard for premium global brands to realise their value.
They also had limited search visibility for desirable terms such as ‘Social Media Agency’, due to underdeveloped SEO and content architecture, fragmented user journeys, incomplete tracking and weak technical foundations.
Our Approach
We focused on four core areas: Expanding the site around high-intent demand, improving the relevance and quality of key pages, strengthening reporting and technical foundations, and building off-page authority.
Expanding the site around high-intent demand
Our initial research identified a high number of potential transactional pages that would enable Spin to rank for high-intent searches representing more than 13,400 searches per month.
We expanded the website with new service pages (Influencer Marketing, Community Management), social platform pages (Instagram Marketing, Social Strategies for TikTok) and sector pages (Health & Wellness Social, Fashion and Beauty Social Strategies), each designed to meet a specific search intent and appeal to a particular audience rather than relying on generic service copy.
This created a much deeper body of relevant content around social media marketing, strengthening the overall topical relevance of the website and supporting improvements for its core commercial terms.
Alongside the new pages, we improved page structure across the site by adding:
- Clearer CTAs
- Relevant case studies
- Service benefits
- Trust signals
- FAQs
- More in-depth service information
Strengthening reporting and technical SEO
We set up Google Tag Manager (GTM) and Google Analytics 4 (GA4) so we could deliver comprehensive performance insights on lead engagement quality and other supporting metrics to ensure we were fully held to account for delivering commercial value.
We followed this with an ongoing programme of technical improvements to create a stronger foundation for organic growth.
This included:
- Optimising page titles, H1s and meta descriptions to better align key pages with relevant search demand and improve their click-through potential.
- Fixing broken pages and implementing redirects where appropriate to preserve existing relevance and authority.
- Strengthening internal linking to make sure both users and search engines could navigate the site properly.
Building topical authority and thought leadership
We introduced informational content to expand topical relevance, create stronger internal links to commercial pages, and build confidence among prospective clients.
This included their search-led pieces like a guide to social media posting frequency, as well as timely pieces that responded to industry trends such as healthy social media habits.
Content planning also shifted to focus more deliberately on material for CMOs and C-suite decisionmakers, recognising that the people making buying decisions often need a different level of detail from those carrying out the initial research.
Increasing off-page authority
We combined quick-win link acquisition with longer-term authority building to strengthen Spin’s external signals across a wider range of sites.
This ranged from directory placements, journalist requests and reclaiming unlinked brand mentions to university and alumni outreach and industry PR.
Through this we gained links from universities in Salford, Manchester and Canterbury.
Results
- Consistent top 5 ranking for ‘social media agency’
- +1,910% tracked search visibility
- +520% rankings on page 1–2
- +71% organic users YoY
- +123% good-quality leads YoY
Keyword ranking improvements for Spin
| Keyword | Country | Volume | Previous position | Current position |
| social media agencies | GB | 500 | 7 | 1 |
| social media photographers | GB | 20 | 6 | 1 |
| social strategy agency | GB | 10 | 8 | 3 |
| social media firms | GB | 150 | 10 | 6 |
| social media agencies london | GB | 250 | 4 | 1 |
| social media marketing firm | GB | 250 | 7 | 6 |
| social advertising agencies | GB | 100 | 8 | 7 |
| social network marketing company | GB | 150 | 6 | 5 |
| media marketing agencies | GB | 150 | 7 | 6 |
| social media agencies in london | GB | 150 | Not ranking | 12 |
| marketing company social media | GB | 100 | Not ranking | 8 |
| snapchat marketing agency | US | 90 | Not ranking | 2 |
| social media photography agency | US | 70 | Not ranking | 6 |
| social media marketing agencies uk | GB | 150 | Not ranking | 7 |
| food and beverage social media marketing | US | 50 | Not ranking | 3 |
| social media firm | GB | 200 | Not ranking | 10 |
| food social media marketing | US | 80 | Not ranking | 5 |
| social media photographers | US | 60 | Not ranking | 10 |
| food & drink marketing | GB | 100 | Not ranking | 8 |
