It's the place where everybody who's anybody in the world of SEO cut their teeth.
The place where ideas are the currency that dissipate out through an industry thirsty for innovation.
And the place where concepts are aired, and opinions shared on how to take things forward in the best ways possible.
This interactive infographic pays homage to Whiteboard Friday. To what it stands for, and what it has helped to achieve.
Because after 11 years WBF is more than just a vlog. It's a way of life.
Join us as we drill deep into the history of the series to find the most common topics of all time, and over time; the biggest contributors, and the one-hit wonders; the milestones in its rich history; and, most importantly, the many faces (and shirts) of Rand Fishkin.
Let's dive in!
It didn't take long for WBF to hit its stride. A whole load of big SEO names contributed their ideas, and the content began to flow. But how has engagement evolved over the years, and which videos have resonated most strongly with the audience?
A lower like count doesn't necessarily mean lower engagement, it's just one metric.
Confused? Let us clarify: each dot is a post, each line is a year. The graph shows spread of likes for each year's content.
Since its inception, WBF has had its finger on the pulse of the SEO industry. In tune with the ebb and flow of the zeitgeist, but immune to a shallow reliance on buzzwords.
Moz only started categorising WBF posts in 2014, which is why this graph doesn't cover the whole 11 years..
|Paid Search Marketing||7|
|Conversion Rate Optimization||5|
It's no secret that Rand Fishkin is top dog, but who are the other most prominent SEO brains?
There are some triple-digit contributors, and lots of doubles, but do you know what most contributors are? One hit wonders.
These guys are the marrow of WBF: the giants whose shoulders all the other contributors stand upon.
Without them, it's fair to say, WBF would not have become the institution that it is today.
To make things extra confusing, some videos posted by Scott were presented by Rand.
The folk whose contributions are no less important, but admittedly less glorious in number.
We've linked some of these WBF alumni through to their current projects - check them out.
Whiteboard Friday wasn't always the powerhouse that it is today. To achieve this level of greatness requires baby steps.
Here are some of the most notable milestones in the WBF history.
Mozzers Take Manhattan
Episode #2, April 6th 2007
No room for controversy here. Unlike other industries, Whiteboard Friday didn't need protracted pressure to feature female presenters. Rebecca and Jane presented with Scott in the second edition, and the presenter list has continued to be mixed ever since.
How to Pitch SEO to Potential Clients and Employers
Episode #134, August 12th 2010
Initially you had to watch the whole video to get at the tasty insights it contained. Then videos were accompanied by written content. Since 2010, each video has had a transcript to read through at your leisure.
Breaking the SEO Rules: When Not to Follow Best PracticesEpisode #334, May 30th 2014
Before this, WBF posts were just tagged "Whiteboard Friday", with no deeper organisational structure. Categories were introduced a whole six years after the episode where Scott talked about the importance of content categorisation (Episode #41, January 10th 2008).
"Meta Eat Your Wheaties"Episode #1, March 20th 2007
TWELVE years ago..! Back when they were still called "Vidcasts".
PPC BasicsEpisode #42, June 20th 2008
Looks like Moz need to tidy up the WBF posts that used Vimeo, because they are no longer accessible.
Today, the Moz blog is slick and WBF has highly polished production values; but it wasn't always so. The early days were a lot more ramshackle.
We dug deep into the Wayback Machine to find previous iterations of the Moz blog we know and love.
If you've been a Moz fan for a while, prepare for the sweet tang of nostalgia.
One of the perks of increased production values is a veritable cornucopia of fashion statements from Mr Fishkin.
What started as jazzy shirts and a moustache with a lot more wax than the average has slowly involved into a fancy dress extravaganza, and to be honest, we admire his dedication.
Here are some of his most audacious outfits.
Hover over an image to zoom in.