Corking Wines are global suppliers of, as one would expect, fine wines. Their client base ranges from Shanghai to San Francisco, with connoisseurs from all corners of the globe regularly buying premium products from their extensive catalogue of sought-after bottles, all of which are sourced from critically acclaimed vineyards.
Corking Wines already had a very loyal following amongst those with a nose, but felt their product range warranted a much wider audience.
CW’s owners, David and Yvonne, knew that continuing to serve a small number of niche clients without expanding further made little business sense, so a change of direction was required. Ignoring growth would, after all, simply result in a downward spiral to stagnation, and the death of an otherwise solid small business.
In short, Corking Wines needed a robust Ecommerce SEO strategy to maintain their strong relationship with existing clients whilst simultaneously expanding their customer base.
Having a website is one thing, but finding paying visitors is quite another, as CW’s owner David explains:
“We already had a website, but very few people were visiting it…and even less were buying from it!
“We knew we had great products that people would be interested in, but we just didn’t know how to connect with them at the kind of volumes we were looking to achieve for significant growth.
“For that reason, we decided we needed the help of external specialists who could bridge the pathway between our product and those who would be interested in our wines.”
“Just like everyone else, we started looking for a suitable solution by Googling online. We didn’t know the name of any digital marketing companies, so we simply started looking at page one results for SEO York’
“Naturally, we began with the top result which, of course, was Edge45®. We were taken by what they had done for Basco, who operated in a similar sector to us, and we figured that if Edge45® could do what they did for them, they could do it for Corking Wines, so we got in touch.”
Once instructed, Edge45® set about finding the obstacles that stood between Corking Wines’ current situation and their future success. We looked at how they positioned themselves online and then identified why their traffic and sales were nowhere near where they should have been.
Our results turned up a threefold problem:
It was obvious to us these issues needed to be addressed quickly and in turn.
By bringing greater numbers to the site, making it clear and easy to understand while they were there, and then highlighting CW’s value proposition with clean and concise communication, we were sure we could deliver the results Corking Wines desired.
It was obvious to us these issues needed to be addressed quickly and in turn.
By bringing greater numbers to the site, making it clear and easy to understand while they were there, and then highlighting CW’s value proposition with clean and concise communication, we were sure we could deliver the results Corking Wines desired.
“We are approaching our third year of working with the Edge45® team, with the remit to further build and develop our online presence & SEO. All targets of development have been far exceeded and online revenues continue to build month-on-month.
“Their Midas touch at delivering significant increases in revenue is quite remarkable.”
