MTa Learning SEO Case Study

How Edge45 hit our client’s six and twelve month KPIs within six months with a 102% increase in average organic traffic levels.

Client: MTa Learning

Website: www.mtalearning.com

Segment: Education

Background: MTA Learning are experts in Experiential Learning, a method of developing soft skills by ‘doing’. Participants engage in team activities using building blocks and other physical components to achieve a particular challenge, each of which bring about a set learning outcome.
MTA learning had seen their organic traffic levels showing a downward trend over a sustained period of time and having accepted their own efforts to reverse this trend were not working, engaged the services of Edge45 to arrest and reverse their declining Organic traffic levels.

Goal: Our six month KPI was to achieve 33% increase in organic sessions within 6 months with a 12 month KPI to achieve an additional 50% increase should our first KPI be achieved.

The Results

Not only did Edge45 hit the six month KPI of increasing average monthly organic visits by 33%, we also exceeded it by achieving a 102% increase where average monthly organic visits increased from 885 to almost 1800 sessions per month for 2017.
This also meant Edge45 achieved its twelve month KPI of increasing traffic by a further 50% within just six months.

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